SEO
Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites.
Amazon
As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says contributor Wesley Young.
Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.
Bing
Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages.
Channel
More of a bargaining position, it's extremely unlikely to actually happen.
Amazon
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]
Amazon
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Business Profile
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.
Amazon
Penalties will be stronger, and there will be an individual right of action.
Google Ads
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.
SMX® - Search Marketing Expo & Conference Series
An interview series highlighting 2017's award winners: A look at the work they accomplished and the results they achieved.
Amazon Advertising
Publishers are being asked to manage the consent process on behalf of Google.
SEO
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Home Mini donut truck: Source: Twitter Alligators at the GooglePlex: Source: Instagram A cheesy Google […]
PPC
This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After reading this e-book, you’ll understand: The theory behind the emerging fields of data science. How machine learning martech can help […]
Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.
Apple
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Business Profile
Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear.
Commerce
Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists.
Amazon Advertising
Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you'll see better SEO results.