PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.
The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.
Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience.
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs.
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.
Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value.
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.
Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.
Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.
Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.
Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and how to address them systematically.
Learn how to authentically engage audiences, gather insights and repurpose UGC to boost visibility and search performance.
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
Google issued a correction plus explained Search Console had a reporting bug with Web Stories in Image Search.
It can go live at Google I/O in May but likely not on queries with ads.
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
The platform is also turning the For You section into a customizable shelf In another effort to boost engagement.