A CDP is a powerful tool — Here’s how to make it work for you
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.
Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.
Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.
Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.
Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and how to address them systematically.
Learn how to authentically engage audiences, gather insights and repurpose UGC to boost visibility and search performance.
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
Google issued a correction plus explained Search Console had a reporting bug with Web Stories in Image Search.
It can go live at Google I/O in May but likely not on queries with ads.
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
The platform is also turning the For You section into a customizable shelf In another effort to boost engagement.
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites.
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics.
Many sites are seeing zero or little real-time traffic reported in GA4.
The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.
Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape.
Artificial Intelligence Optimization (AIO)
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.
Artificial Intelligence Optimization (AIO)
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
YouTube Product Lead Todd Beaupre explains how the timing of content publication can affect viewership.
Hiding or removing content can negatively impact your channel's overall rankings.
Google plans to roll out the advertising tool to marketers in more countries over the course of the year.
Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.
Now when you have multiple images, this markup can help Google known which image the 3D image references.
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.
This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.
Learn what you can do to improve the page load time and Google Core Web Vitals of your website.
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.