Google publishes Performance Max developer guide
The new guide offers simplified access to all the necessary information required to build PMax integrations.
The new guide offers simplified access to all the necessary information required to build PMax integrations.
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action.
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
Establish your local business as the industry authority by being authentic in your content and connecting with your community.
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Examining the fluctuations and ranking changes we're seeing so far since Google started rolling out the March 2024 core update.
To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.
The tech giant plans to offer advertisers the same features currently accessible within Google's PMax.
Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips.
Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed.
It’s likely alternative data will be one of many ingredients used for cookie replacement.
Google's premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
The spam update took nearly 15 days to complete. Google's core update is still rolling out, so we're not done yet. Remain seated and buckled.
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential.
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google is investigating the exporting issues with Google Ads Report Editor.
Google said this will increase efficiency and scale for retail media with self-service.
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware.
The perspectives carousels, clusters and traditional web page listings will remain.
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights.
The first templates for St Patrick's Day are available now, with templates for Mother's Day, Easter, and spring expected to be released soon.
An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell.
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Google's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search.
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.