Google must face some advertisers’ antitrust claims, says U.S. judge
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims.
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims.
The app is partnering with select third-party platforms on the first stage of live testing for its API, with more features on the way.
You can now easily customize your reports with the free "Solutions" tool available in the Tools section of Google Ads.
Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.
Microsoft will soon introduce brand exclusions, search insights reports, and video assets to enhance its PMax campaigns.
Actionable tips and next steps you and your teams can take to evolve your strategy with less user-level data.
The new interactive version features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance.
Four ways to prepare for the absence of third-party cookies.
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.
Dan Taylor, Google's vice president of Global Advertising Strategies, is urging advertisers to act now.
Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.
TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement.
A look at Google's "From sources across the web" SERP feature, its similarity to programmatic SEO content and impact on fair competition.
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.
Google has new documentation on what it also called host carousels within Google Search.
Advertisers are raising concerns about Google's lack of transparency around PMax performance data
Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.
Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.
A new study looks into how SGE impacts different ad types as well as ad placement within Google's SERPs.
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
A group of 32 publishers in Europe filed the lawsuit, alleging Google's advertising practices have caused them financial losses.
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.
Integrating SEO into your CX strategy can improve organic visibility and rankings. But don't let it overshadow user-centric design.
Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report.
Take action now to ensure your personalized ads don't violate Google's updated policy.
There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
It is unclear if this was intentionally removed or if this is a bug that Google will fix soon.
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Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.