Google search quality rater guidelines update: What has changed
Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details.
Neeva shares search rating guidelines for technical queries
Similar to Google's quality rater guidelines, human raters asses the quality of Neeva's search results using these instructions.
Google search quality raters guidelines updated today
Google refined the YMYL content, added clarifications on low quality pages and more on EAT.
8 steps to a successful entity-first strategy for SEO and content
An entity-first strategy can help you achieve a significant lift in organic search visibility and inclusions in rich results. Here's how.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
GA4 now shows Performance Max and Smart Shopping data
Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.
Google Merchant Center no longer disapproves login required and restricted purchase free product listings
Although, Google said these free listings may "have limited visibility on Google."
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
Google releases July 2022 product reviews update
This update, the fourth Google product reviews update, will take 2-3 weeks to roll out.
GA4 brings new and familiar concepts to the future of analytics
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar.
Your guide to the first 90 days as an enterprise SEO director
By framing yourself as a strategic player in your first 90 days as an SEO Director you can build goodwill, trust, and respect for SEO.
Revolutionizing customer experiences at every touchpoint
Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to brand advocacy.
Google Revenue Verification Report confirms buyer, publisher ad spend
The new report is a way for ad buyers to confirm that no hidden fees will be taken from their gross revenue, without compromising privacy.
Google search ad revenue grows, Microsoft drops, as recession fears mount
Alphabet's Q2 and Microsoft's Q4 earnings weren't quite on target, but not as bad as some may have expected.
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.
Google will automatically switch some advertisers’ attribution models
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
Google showing return grace period within some product search results
This may impact your click through rate from Google Search, so keep an eye on it.
PPC survival: Handling inflation and being ready for a recession
Inflation happens, and a recession is looming. Here are PPC-based approaches to deal with them both head-on.
3 ways bots and fake users are killing your search efforts
SEO and PPC leaders are impacted by the Fake Web in ways that seriously hinder the effectiveness of search marketing.
Content creation: A psychological approach
Learn four personality types and how you can use these traits to create better content for your audience.