SEO
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
SEO
How to train entry-level SEO hires so they can contribute right away
If your business relies on entry-level staff, getting new SEO hires trained properly is going to be one of the best investments you can make.
SEO
Google testing new featured snippet layouts
If Google begins to show two or more featured snippets, that can impact your CTR and conversions from Google Search.
PPC
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
PPC
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
SEO
Using digital PR to earn links and rank for your target keywords
Here are the steps you'll need to take to create a winning digital outreach campaign and build links.
SEO
Google Search Console compare feature in performance reports
This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling.
PPC
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
PPC
Webinar: Protect your PPC spend against ad fraud
Proactively block invalid traffic from infiltrating your ad campaigns.
Apple
Apple’s ad business may reach $6 billion by 2025
Early projections by analysts put the tech giant "in a good place to take advantage of the booming mobile advertising market."
PPC
How to find the balance between creativity and automation in PPC
Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.
SEO
DuckDuckGo drops below 100 million searches per day
After having over 100 million searches per day since January 2021, the privacy focused search engine has been under that figure for the past few months.
SEO
Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
PPC
How paid marketers are fighting back against the Fake Web
Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves.
Content
17 content optimization mistakes affecting ROI
Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section.
Microsoft Advertising
Microsoft Bing is building a new retail marketplace
Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.
SEO
5 tips to develop authoritative content for Google and searchers
Here's an inside look at Wirecutter's SEO strategy for creating content that ranks and helpful experiences for users.
New shopping links for Google AdSense
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
SEO
Should your business ever take a break from doing SEO?
SEO is not once and done. If you’re thinking about putting your SEO campaign on hold for a while — don’t. Here’s why.
SEO
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.