This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
More from Search Engine Land: Page 5
TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
Is AI-written content replacing cheap old content farms?
Red Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.
Google search will debut chatbot features this year
Google has put A.I. 'front and center' and sought help from founders Larry Page and Sergey Brin on their A.I. strategy.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
13 key SEO metrics to track in 2023
The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts.
How Google’s continuous scroll can impact SEO
Ranking on Google's first page will be useless if there's only one page of search results. Learn what else can happen with this change.
Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
For the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff.
This day in search marketing history: January 20
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
Google improves error classification in video indexing report
The total number of errors should not change, this is just a reclassification of those errors.
Technical SEO report reveals what matters in 2023
The state of technical SEO is strong. Here are some findings from a new report on what will matter in 2023.
New Performance Max experiments have just rolled out
You can now test Performance Max updates in your account and monitor results before applying the changes.
How to create an enterprise SEO monthly report
An enterprise SEO monthly report has metrics like ROI that your C-suite can understand. Learn how to create an enterprise SEO monthly report.
How to maximize your ecommerce campaigns with Performance Max
Rethinking your Google Ads campaign setup lets you stand out from the competition. Learn tips to get the most out of PMax for ecommerce.
Product results in Google’s performance report may see an increase in impressions and clicks
This report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
This day in search marketing history: January 19
Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Help us better understand the dramatic changes affecting the marketing and martech spaces.
Ecommerce content: How to demonstrate beneficial purpose and expertise
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content.
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.