Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]
The upfront prep work you need to do when working with contract content...
Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]
The upfront prep work you need to do when working with contract content...
How brands can operate with purpose and embrace change as businesses move to reopen
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace...
How brands can operate with purpose and embrace change as businesses move to reopen
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace...
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion....
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion....
Google Search drops tweet carousels after Twitter hack
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search...
Google Search drops tweet carousels after Twitter hack
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search...
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...
How to source and vet content writers [Video]
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content...
How to source and vet content writers [Video]
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content...
Important Update: Changes to the 2020 Search Engine Land Awards
Why we're changing the Search Marketer of the Year categories, adding a new category, and extending our deadlines....
Important Update: Changes to the 2020 Search Engine Land Awards
Why we're changing the Search Marketer of the Year categories, adding a new category, and extending our deadlines....
Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that...
Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that...
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says....
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says....
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads....
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads....
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality....
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality....
Search engines penalize websites – but why?
Penalties must be seen for what they truly are: stopgap...
Search engines penalize websites – but why?
Penalties must be seen for what they truly are: stopgap...
Replay: How to find (and foster) relationships with content writers
Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract...
Replay: How to find (and foster) relationships with content writers
Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract...
Google will now notify GMB account owners by email when local listings suspended
Seen as a major step forward, the notice still won't explain the reason for a Google My Business account suspension....
Google will now notify GMB account owners by email when local listings suspended
Seen as a major step forward, the notice still won't explain the reason for a Google My Business account suspension....
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether...
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether...
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted...
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted...
Video: Purna Virji of Microsoft on inclusion and accessibility in search
Purna also won the US Search Personality Award in 2019 and is just a really good...
Video: Purna Virji of Microsoft on inclusion and accessibility in search
Purna also won the US Search Personality Award in 2019 and is just a really good...
SEL 20200713
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SEL 20200713
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Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for...
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for...