Yelp ad revenue jumps 13% to record $1.28 billion
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process.
Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances.
Advertisers no longer need to switch between platforms to access TikTok's AI-powered virtual assistant when working on creatives.
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.
The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google.
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.
Did Google intentionally remove the featured snippets or is this a new bug?
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile.
Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and more.
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
CEO Fidji Simo described Instacart as 'the best advertising platform' and credited its success to shoppable display and video ad formats.
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia.
Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic.
The Media Planning API offers deeper insights into a campaign's expected reach and ROI, enabling data-led decisions for better optimization.
Learn why Google doesn't use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use.
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.
Learn actionable insights to guide your PPC clients through data challenges and enhance your agency's role as a strategic partner.
Google's generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
Artificial Intelligence Optimization (AIO)
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers.
We ask Search Engine Land's SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.