3 prospecting features for Google Display campaigns
These relatively new features are aimed at reaching new customers with Display...
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the...
How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages....
Google’s mobile-first indexing now powers over half of Google’s search results
Google issued an update on the status of its mobile-first indexing initiative....
Will Google Home Hub ever become a useful local search tool?
Just a few modest improvements would make Home and Home Hub more effective for local search....
Compare 17 top SEO tools and platforms
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of...
Automate your in-market audience bidding with this Google Ads script
Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their...
Remarketing tactics can mitigate post-holiday waste, here’s how
Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future...
Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons
Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual...
Can JavaScript override a nofollow meta tag?
Suppose you find yourself in a situation where you want Google to index certain pages, but you are required to use a template that uses the...
Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)
A combination of internal and external pressure has apparently prevented the project from going forward....
SMX West Early Bird rates expire Saturday – book now!
Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity and...
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
Google Posts decline in traffic leave many to wonder if strategy is worth the time
After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as...
Google adds pay for conversions bidding in Display campaigns
Display advertisers can pay for conversions rather than clicks or impressions....
Do men and women value online reviews differently?
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female...
Google officially drops support for several old Search Console reports
As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search...