Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results.
We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results.
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze it PPC optimization.
There was a time when SEOs loved to second-guess Google algorithms. What happened?
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
YouTube has introduced a series of updates aimed at helping creators better monitor and manage their content.
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Google is introducing a series of updates to help advertisers "enhance creativity, diversify revenue and make data-driven decisions."
Core Web Vitals are a ranking signal but not other page experience signals.
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
The new tool has been compared to Google's Performance Max and Meta's Advantage+.
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Make every ad impression count with these tips for writing high-converting PPC ad copy.
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.
Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Don't confuse this with the Google Core Update - they are two very different things.
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
Check your properties within Google Search Console for manual actions to see if your were impacted.
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
Verification status, managing appeals and managing reviews currently may not be working.
In this webinar, learn how to create landing pages that deliver seamless, personalized experiences end to end.
The platform is limiting advertisers to an exclusion list of 120 countries.
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
New research suggests that publishers may not derive the same benefits from using social media as they did previously.
Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts.
Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.
More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally.
New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban.
The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement