Google Ads launches v11 of API
Google Ads API changes include ad schedules for local services, and migrations and updates for Smart campaigns.
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Social
YouTube Shorts guide: How to get noticed
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
Social
LinkedIn announces Business Manager
LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies.
Social
5 new tools for LinkedIn creators to get more followers, visibility
LinkedIn creators can more easily be discovered – and gain followers – via the feed, search results and other platforms.
SEO
Become a master of search marketing in 2022
Dive deep into GA4, Advanced Google Ads, PPC landing page optimization and more!
SEO
How AI will change the future of search engine optimization
AI will completely change SEO as we know it. From optimization to link building, it will significantly impact every aspect of SEO.
SEO
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.
PPC
What is your least favorite part of PPC? [POLL]
Submit your response below. We may include your quotes in a writeup of the poll results!
Analytics & Conversion
WebPageTest’s new Opportunities and Experiments: test practically anything
Learn what you can do with the new and incredibly useful test tools from WebPageTest – with no coding required.
Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
PPC
How your PPC conversions will be impacted without privacy-first measurement
What happens if you don't build new measurement frameworks? Decreased PPC performance, for starters. Let's avoid this.
PPC
Free webinar: Get a jumpstart with Google Analytics 4
Learn why you should be migrating to GA4 now and get your roadmap for success.
PPC
Microsoft, AT&T’s Xandr acquisition complete
Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.
SEO
Ahrefs reveals its new search engine: Yep
Here's everything we know so far about Yep, the new web search engine created by the Ahrefs team.
SEO
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
PPC
Google Chrome’s Topics API test going public July 1
Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.
SEO
Yandex CEO and founder resigns following sanctions
Arkady Volozh's departure is the latest in a tumultuous period for Russia's search engine since Russia invaded Ukraine.
Local
Google introduces three new travel products for hotels
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.
PPC
Google Ads shares three automation best practices
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy.
SEO
Google updates its title algorithm for multi-language or transliterated/scripted titles
Make sure your titles match the language and/or script of your page or Google may change it for you.