Google updates Performance Max – integrates Gemini
Advertisers can use the new features to enhance the quality of ad creatives and improve the optimization.
Advertisers can use the new features to enhance the quality of ad creatives and improve the optimization.
Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?
Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices.
Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you.
Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers.
Creators can utilize this data to make informed decisions about how to best optimize future content.
Users still impacted are advised by Google to upload new assets or edit existing assets using a different label.
More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report.
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
What you need to know about Interaction to Next Paint, Google’s new Core Web Vitals metric.
The new product variants has three new properties; hasVariant, variesBy and productGroupID.
Users claim data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
"Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote.
A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process.
Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances.
Advertisers no longer need to switch between platforms to access TikTok's AI-powered virtual assistant when working on creatives.
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.