Panama Boosts Yahoo’s Outlook?

Red Herring writes in Yahoo Scores With Panama—So Far that Yahoo’s new “Panama” ad system has one analyst positive on the company after “receiving a thumbs-up from advertisers” on the release: Bear Stearns analyst Robert Peck wrote on Tuesday that advertisers attending a search engine conference this week said Yahoo’s Panama ad network, which launched […]

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Red Herring writes in Yahoo Scores With Panama—So Far that Yahoo’s new “Panama” ad system has one analyst positive on the company after “receiving a thumbs-up from advertisers” on the release:

Bear Stearns analyst Robert Peck wrote on Tuesday that advertisers attending a search engine conference this week said Yahoo’s Panama ad network, which launched in the fall, is so far operating smoothly. “Several comparisons were made to Google AdWords, and MSN adCenter, and Panama appeared to compare favorably with both online ad platforms,


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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