Pinterest adds in-app checkout and personalized shopping recommendations

The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.

Chat with SearchBot

Pinterest is expanding on its shopping capabilities with in-app checkout and a new personalized recommendations feature, the company announced at its Pinterest Presents event on Thursday.

Pinterest Checkout. Currently in beta, the ability to purchase items within the Pinterest app is now available for certain U.S.-based Shopify retailers. The platform expects to roll out this feature to more U.S.-based  retailers over the course of this year.

Your Shop. Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the newly announced “Your Shop” feature is a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences.

Like Pinterest Checkout, Your Shop is also currently in beta in the U.S., with plans for a wider release later this year.

Why we care. Soon, Pinterest users will be able to complete transactions without leaving the app, which can decrease friction and potentially bring in more conversions for eligible retailers. The Your Shop feature may help Pinterest compete with Instagram, which added its own shopping tab last year.

Together, these retail-oriented features can help strengthen Pinterest as a shopping destination, providing merchants with more channels they can use to sell to audiences.

RELATED: Pinterest rolls out AR ‘Try on’ feature for furniture items

Get the daily newsletter search marketers rely on.



Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

Get the must-read newsletter for search marketers.