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How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.
Pinterest wants to do for visual search what Google has done for text search.
Since assembling a small team to develop computer-vision technology in 2014, the search-slash-social platform — where each month 175 million people organize, share and, increasingly, find ideas ranging from food recipes to interior design to outfits to tattoos — has been working on ways to make images searchable like text. Its work has evolved from picking out images that look alike to identifying objects within images to converting images into search queries to, most recently, targeting ads based on images.
For the complete story of how Pinterest has trained its computers to index objects within images and how it is opening up its visual search platform to brands, read the full article read the full article on MarTech Today.
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