Google honors Prince with special Purple Rain logo
Music legend receives logo within hours of news of his death.
Danny Sullivan on April 21, 2016 at 7:21 pm | Reading time: 1 minute
The unexpected death of music legend Prince has shocked so many around the world. Google has recognized his passing with a special purple rain “doodle,” as Google’s special logos are called.
The doodle changes the colors of the Google logo to purple and is animated to look as if purple rain is falling, a tribute to Prince’s famous song.
Clicking on the logo brings up Google results for “Prince Music” and shows a listing of his music:
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.