Real Time Quality Score Coming In “Days” To Google AdWords
This means that Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the “minimum bid” metric and replaced it with “first page bid.” Finally, Google will no longer mark search ads as “inactive for search.” How this will impact advertisers, is yet to be seen. If the impact is major, I will report back here with the details.
Postscript: A few hours later, it seemed like the new quality score went live for many, if not all, advertisers. I documented some of the early feedback at the Search Engine Roundtable and placed a poll there for feedback.