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Search Engine Land » Google » Google Algorithm Updates » Report: Last Week’s Google Update Benefited News & Magazine Web Sites

Report: Last Week’s Google Update Benefited News & Magazine Web Sites

Maybe the Google Trends update from last week is also used in Google's latest algorithmic update from last week? New SearchMetrics report shares some data around that.

Barry Schwartz on June 22, 2015 at 9:35 am

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Last week, we reported that Google updated their core search algorithm once again. Supposedly, Google makes these changes all the time, but we noticed major changes with this past one, where Google said it was a normal update, not related to Panda, Penguin, SSL or other famously named algorithms.

Marcus Tober from SearchMetrics did a deeper analysis of this update and he noticed based on their dataset that this update may have been related to news related content. The data showed that “new newsworthy content” received a boost with this update.

He then shared analytics on how some major news publications saw a spike in search rankings in Google. Here are the ranking improvements seen across the board with these news sites:

.

DomainSEO Visibility 19.06.Change in %
wsj.com 89579619%
usatoday.com 128858711%
dailymail.co.uk 99561812%
businessinsider.com 62500820%
time.com 90532113%
nbcnews.com 38753730%
latimes.com 69295613%
nypost.com 40933621%
techcrunch.com 34535426%
foxnews.com 66562312%
steampowered.com 35076122%
bizjournals.com 31923024%
theverge.com 41786217%
fortune.com 17239645%
gizmodo.com 28997320%
dict.cc 12685059%
hollywoodlife.com 39916813%
techtarget.com 25298120%
windowsphone.com 29966716%

Even with my small SEO news site, seroundtable.com, SearchMetrics reports a 134% increase in keyword visibility in Google. The truth is, I track this only with referral data and I did see about a 25% increase in Google organic referrals week over week.

What is interesting is that Google launched a brand new and more real-time version of Google Trends last week, which may or may not be used in core search as well. So maybe since Google released this, it is better able to assess news-worthy content and baked it into their core search algorithm going forward? Or maybe it is just a coincidence?

This is all just speculation, since Google will not comment about the specifics around last weeks update.

Here are some charts from SearchMetrics:

time-com-visibility-us

techcrunch-com-visibility-us

ser-searchmetrics


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About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

GoogleGoogle Algorithm UpdatesGoogle: SEOSEO

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