• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
SEO

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Russia Poised To Pass Sweeping Right-To-Be-Forgotten Law

If passed, law would place burden on search engines to locate information online that individuals, including public figures, want removed.

Matt McGee on June 18, 2015 at 7:13 am
  • More
russian-flag-ss-1920

Lawmakers in Russia are just a couple votes away from passing a sweeping “right to be forgotten” law that critics say would be technically impossible to follow while also preventing citizens from accessing important information online.

The European Union already has its own right to be forgotten law that lets citizens submit links to specific web pages and ask that those pages be removed from search results related to the person’s name. The EU’s criteria gives search engines the right to evaluate whether the person making the request is a public figure or private citizen, and whether the information has general public interest.

But, as the New York Times explains, the proposed law in Russia goes a lot further:

At its core, the proposal is similar to one approved by a top European court last year that forced Google to start removing links from search results for individuals’ names, but has two major differences that push the Russian law far beyond the way the idea is being applied in Europe.

In Europe, Google set up a process so people could point out links they wanted removed from their own name-search results, along with an explanation of why the content was “inadequate, irrelevant or no longer relevant.”

In the Russian version, however, people wouldn’t have to provide specific hyperlinks — but merely say what information they want deleted, giving their right a far greater reach than their European counterparts.

Furthermore, the Russian version extends the right to erasure to public figures and information that is considered in the public interest. In Europe, public figures are not included in the right to be forgotten.

Russia’s law would apply worldwide, something that Google and European countries are currently fighting over.

Yandex, the biggest search engine in Russia, has voiced its criticism of the law in a blog post, saying it “impedes people’s access to important and reliable information, or makes it impossible to obtain such information.”

Beyond the information access issues, Yandex also says the law creates a burden on search engines that would be technically impossible to implement.

Instead of deleting hyperlinks to specific web pages from search results, a search engine is expected to stop retrieving a piece of information on any search terms and regardless of its location on the internet. For this to become plausible, a search engine operator would have to find all pages containing this information that might appear in any place in search results triggered by any search term that a human mind can come up with. This step alone would take eternity. The next steps would require a search engine operator to make sure that these pages do contain the information hyperlinks to which were requested to be removed, and then confirm that this information is indeed inadequate or older than three years old. It is obvious that this is an impossible task.

According to the New York Times, the bill only needs two more votes and the president’s signature to become law; it would take effect on January 1, 2016.



About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Channel: SEOLegal: CensorshipLegal: PrivacyRight To Be ForgottenYandex

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR CONFERENCES

Lorem ipsum doler this is promo text about SMX events.

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

×


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor.pdf
  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
See More Whitepapers

Webinars

  • 2020 Outlook for AI in B2B Marketing
  • Build Brand Humanity by Mastering Empathy at Scale
  • The Fantastic 5: Emerging strategies to drive conversions & growth
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research

Search Engine Land’s Guide To SEO

Master the Science of SEO
Sign up for our NEW daily brief.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East
  • MarTech West
  • MarTech East

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.