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ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
Content marketing has one goal: show a potential customer the most useful branded content, at the right time.
Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach that goal.
In January, for instance, it added a content creation marketplace to its data-driven platform with the purchase of Visually, and now it has announced the acquisition of London-based enterprise SEO platform Linkdex.
The newest purchase, according to ScribbleLive, offers “the first major alignment of organic search and content marketing software.” Terms of the deal were not made public.