ScribbleLive buys SEO platform Linkdex

Content marketing has one goal: show a potential customer the most useful branded content, at the right time.

Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach that goal.

In January, for instance, it added a content creation marketplace to its data-driven platform with the purchase of Visually, and now it has announced the acquisition of London-based enterprise SEO platform Linkdex.

The newest purchase, according to ScribbleLive, offers “the first major alignment of organic search and content marketing software.” Terms of the deal were not made public.

[Read the full article on Marketing Land.]

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.