Search Illustrated: Building Trust Through Search Marketing

Search marketers know it’s important to optimize company websites in order to be found on search engines. But, customers’ trust can be grown through so many additional avenues. Today’s infographic demonstrates how various SEM tactics—in addition to just SEO—allow buyers to find out about products, not only on companies’ websites, but also on other popular sites throughout the web.

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.