Search Illustrated: Search Engine Click-Thru Behavior; You’ve Got To Be In The Top Ten!

In search marketing, stats are important. But which metrics should you pay attention to? Page views? More elaborate measures with fancy acronyms like ROI or ROAS?

There’s one metric that’s extremely important, according to a study of searcher behavior by iProspect. As simple (or simplistic) as it sounds, those top ten rankings that all serious search marketers pine away for really are important. Today’s Search Illustrated shows why:

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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