Search Illustrated: Six Simple Steps For Local Optimization

Optimizing content for local search is similar to, but subtly different from, optimizing for general web search. Many key factors, such as optimizing for specific keywords, securing good backlinks to content and so on all apply. But there are several other steps—simple ones, fortunately—that you can take to really give your local content a better […]

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Optimizing content for local search is similar to, but subtly different from, optimizing for general web search. Many key factors, such as optimizing for specific keywords, securing good backlinks to content and so on all apply.

But there are several other steps—simple ones, fortunately—that you can take to really give your local content a better chance at ranking well in local search results. Today’s Search Illustrated provides a checklist of these six simple steps for optimizing local content:


local-optimization-6steps.gif

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


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Elliance
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