Google shares search traffic monitoring dashboard for Data Studio

Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector.

Chat with SearchBot

Google has created a new Data Studio template. You can use Google’s Search traffic monitoring dashboard to quickly see if there are any significant changes to the performance of your most important pages and help uncover whether you may have any potential SEO issues. 

Google also announced that its Search Console connector now includes Discover and Google News traffic data. Google added similar data to the Search Console Search Analytics API in October.

How to get the dashboard. You can access the dashboard here.

Once you’ve set up the Search traffic monitoring dashboard, you can choose the date range (it’s the last 28 days by default). Then you filter your data by pages, types, countries and devices.

How to set up the dashboard. It’s pretty straightforward. Navigate to Data Studio and create a Search Console data source.

Choose the URL Impression table, which includes URL-level data for web, image, video, news, discover, and googleNews. The Property Parameter you choose will be your default in your report, but you can access the others via a filter.

Google added a couple of “bonus” tips: 

  • Under report and page layout, set Display mode to Fit to width. This will make your dashboard mobile-friendly for monitoring on the go.
  • If you don’t have subdomains, consider removing your domain name (using a calculated field with the expression REGEXP_EXTRACT(Landing Page, ".*\\.com/(.*)$")). Google said this makes your tables less cluttered.

Why we care. This is another helpful Data Studio template from Google to visualize data as line charts, bar charts or tables. The addition of Discover and News traffic to the connector is also a welcome bonus. It’s critical to watch the metrics on your most important pages. This template should help make that task a bit easier.


About the author

Danny Goodwin
Staff
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo - SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Get the must-read newsletter for search marketers.