SEO
Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO
This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund this low-quality content.
Daily Brief
20220520 SEL Brief
PPC
New mobile Google ad experiment puts favicon in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Content
Google launches video health tools to help publisher monetization
A handful of automated tools from Google will help publishers get a better view of their video inventory.
SEO
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
Local
New Yelp feature: Request a Call
Missed phone calls are lost leads. Yelp's new feature could help generate more qualified leads for local service businesses.
SEO
10 reasons to enter the Search Engine Land Awards
Generate new business, dazzle existing clients, boost company morale... the list goes on.
PPC
Google Ads issue with access to video pages frontend
It is not just you, there is an issue impacting the majority of Google Ads advertisers.
SEO
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Local
Surprise: ‘Near me’ brand names don’t rank higher for ‘near me’ searches
'Near me' searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings.
Daily Brief
20220519 SEL Brief
Content
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
SEO
Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
SEO
We’ve crawled the web for 32 years: What’s changed?
A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.
Analytics & Conversion
GA4 isn’t all it’s cracked up to be. What would it look like to switch?
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
SEO
What to look for in a technical SEO audit
These technical optimizations will become the key differentiating factors for ranking better than your competitors.
Daily Brief
20220518 SEL Brief
Content
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
SEO
10 reasons to join us at SMX Advanced online this June
TL;DR: Advanced. Actionable. Virtual. Free.
Social
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers: