SEO
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Daily Brief
20220513 SEL Brief
SEO
Link building: the least favorite part of SEO
We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two.
SEO
Google Search Console to release new video page indexing report
Soon you will be able to better debug your video indexing issues with Google Search Console.
Analytics & Conversion
Google Universal Analytics real time metrics now titled “in the last 5 minutes”
The measurements have not changed, this is just a title change for clarification purposes.
Content
You still don’t have marketing security?
How fighting bots and fake users became the modern marketer's top priority.
Analytics & Conversion
How to make a GA4 landing page report in 10 easy steps
The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.
Daily Brief
20220512 SEL Brief
Diversity and Inclusion
Google reveals new image ranking signal, inclusive schema
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.
PPC
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
Local
Google multisearch to gain near me support
Soon you will be able to search by image for matches of places, stores or restaurants near you.
Content
An SEO guide to audience research and content analysis
Target audience research is crucial for understanding the buying stages of your ideal customers. Here's how to do it.
Content
How-to guide: Create a sustainable, high-performing SEO and content strategy
In this guide, learn how to create a strategy built for performance and aligned with consumer intent.
Daily Brief
20220511 SEL Brief
Analytics & Conversion
The secret to achieving omnichannel success
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.
SEO
New Education Q&A structured data help document from Google
This document can help you technically implement Quiz structured data to your flashcard pages.
SEO
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
SEO
Google adds new valid page metadata help document
Google has also updated the title links help document with a new "no clear main headline" line.
PPC
How a self-audit PPC checklist can protect your work from external audits
If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.
PPC
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.