SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 4 critical areas to consider when performing AdWords audits
  May 12, 2017 by Matt Umbro

  AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes!

• Google is rolling out new keyword bidding suggestions in AdWords
  May 12, 2017 by Ginny Marvin

  The new feature shows suggested bids for various page positions.

• SEO vs. PPC: Pros, cons & an integrated approach
  May 12, 2017 by Marcus Miller

  Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.

• Search in Pics: Google tower viewer, metro train hallway & ceiling of balls
  May 12, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google tower viewer: Source: Instagram YouTube balloon bike: Source: Instagram Google metro train hallway: Source: Instagram […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• How Lenovo uses martech to build unified campaigns around its separate business groups
• CMOs, invigorate your brand and your career
• Why it’s more vital than ever to get display measurement right
• 3 Account-Based Marketing trends for 2017

Search News From Around The Web:

Local & Maps

• Google Maps for Android adds Street View images in navigation to show your turns, TechCrunch

SEO

• Google Not Trying 404 Pages Is Not A Sign Of Crawl Issues, Search Engine Roundtable
• Google: Geotargeting Promotes While Hreflang Does Not Promote, Search Engine Roundtable
• How to Optimize a Web Page in 8 Steps | Stoney deGeyter, polepositionmarketing.com
• SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday, Moz

SEM / Paid Search

• 5 Most Overrated PPC Tactics, Search Engine Journal
• FTD Tops Flowers & Gifts in Paid Search Advertising This Mother’s Day, AdGooroo

Search Marketing

• How-to: quickly clean up duplicate keywords, 3Q Digital
• Video: Google Spammy Vs Unnatural Links, 404s With Crawl Budget & More SEO & PPC, Search Engine Roundtable