SearchCap: Adwords retired, SMX Advanced recap, Smart Campaigns launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Home and Chromecast device currently offline
  Jun 27, 2018 by Barry Schwartz
  Google can only respond “sorry, something went wrong, try again in a few seconds” at this moment to your Google Home requests.
• SMX Advanced Recap: Bing’s Fabrice Canel keynote
  Jun 27, 2018 by Eric Enge
  Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018.
• Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand
  Jun 27, 2018 by Ginny Marvin
  Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser’s goal.
• Google Insights report in Google My Business gets subjective attributes
  Jun 27, 2018 by Barry Schwartz
  Learn what your customers think of your business with the new “what your business is known for” report in Google My Business insights.
• Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
  Jun 27, 2018 by Ginny Marvin
  Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
• Report: Just 3% of CMOs are currently optimizing for voice search
  Jun 26, 2018 by Robin Kurzer
  As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Supreme Court reversal on state sales tax deals major blow to e-commerce businesses
  Jun 27, 2018 by Robin Kurzer
  With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax.
• Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today
  Jun 27, 2018 by Digital Marketing Depot
  Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach.
• The Trade Desk launches its ‘Next Wave’
  Jun 27, 2018 by Barry Levine
  The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches campaigns.
• Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days
  Jun 27, 2018 by Amy Gesenhues
  Still in testing, Facebook’s option to ‘snooze’ words will work much like Twitter’s ‘muted words’ feature, but only for a 30-day period.
• Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year
  Jun 26, 2018 by Amy Gesenhues
  After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads.

Search News From Around The Web:

• Are you tracking all of your Organic traffic in Google Analytics?, WOS Strategies
• 5 Quick Wins for Google Shopping Feed Optimisation, Impression
• Better manage your work and personal time with Google Calendar, GSuites
• Make SEO and Content Work Together to Grow Your Brand, SpyFu
• Nofollow Links to Great Content?, Elephate
• The Easy Guide to Optimizing Your Google My Business Listing, Wordstream
• Users Flow in Google Analytics, Yoast
• Voice SEO Guide For Ecommerce Sites, Search Engine People

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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Channel: IndustrySearchCap