SearchCap: Attribution models, local authenticity & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Brand vs. local Knowledge Graph result: Which is better?
  Jan 6, 2017 by Tony Edward
  Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?
• Choosing an attribution model: When, not which
  Jan 6, 2017 by Amy Bishop
  Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.
• The importance of local authenticity
  Jan 6, 2017 by Brian Smith
  When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
• Google to start overriding call extension numbers with location-specific phone numbers in ads
  Jan 6, 2017 by Ginny Marvin
  Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Alexa, can you acquire new customers for marketers?
• 7 key components to a winning mobile marketing budget in 2017
• Entrepreneurial lessons from an amateur poker player
• Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]

Search News From Around The Web:

Industry

• Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion, fortune.com
• Turkey to launch domestic Google, Gmail replacements aligned with local culture and values, Turkey Blocks
• Watch two Google Home voice assistants arguing, CNET

Local & Maps

• Bricks & Mortar Stores Getting New Local 3 Pack Treatment at Google?, Blumenthals

Search Marketing

• Getting Found Online Depends on You Doing These Five Things, Duct Tape Marketing

Searching

• 2016 in Review: Top US Marketing Search Terms of the Year, Search Engine Journal

SEM / Paid Search

• How to Reevaluate Your PPC Goals for 2017, Metric Theory
• The Importance of Audiences In PPC, Beyond the Paid

SEO

• Embedding SEO into Your Organization, Practical Ecommerce
• Google: Normal for Not All Pages to Be Indexed on a Website, The SEM Post
• How to Kickstart an SEO Audit for Your Startup – Whiteboard Friday, Moz
• Mobile-First Indexing & Mobile Friendliness: What You NEED to Know, Search Engine People
• Voice Search Stats – how voice search affects SEO, Branded3

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.