SearchCap: Bing Ads Layout, Yelp Joins EU Google Antitrust & Twitter/Google Study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s EU Censorship Removes Links For More Than Just Names On Their Own
  It turns out that those in the European Union asking Google to “forget” links they don’t like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn’t clear that Google was removing links […]
• Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”
  Filmmakers behind “America: Imagine the World Without Her” have accused Google of keeping their movie’s showtimes and locations from appearing in search results. As it turns out, “America” isn’t the only film not getting fair play from the search engine. Based on our research, if there is a conspiracy theory at work – it’s not exclusive to […]
• Yelp Joins Effort To Undo Current Google-EU Antitrust Settlement
  Yelp has been an increasingly vocal critic of Google for several years. Now it has joined a group of companies opposing the European Commission’s current antitrust settlement proposal with Google. Originally Google and Yelp were partners. Google unsuccessfully tried to buy Yelp for a rumored $500 million a year or so before the company went […]
• Survey Says Yelp The Most Influential Local Review Site
  Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie’s List Citysearch OpenTable TripAdvisor YP Zagat […]
• Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation
  “As great as this past year was, I’m more excited about FY15 than I’ve ever been,” said Microsoft’s David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. “All the fundamentals are set,” he added. Recapping the successes of this past year […]
• Study: Why, When & How Often Google Indexes Individual Tweets
  Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot — until now. The good folks over at Stone Temple Consulting have attempted to crack the Twitter indexation […]
• How To Improve Shopping Ad Performance & Quality Score In AdWords
  By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the time PLAs go away later this summer. In […]
• Google Maps Adds Distance Measuring Feature
  Google has quietly announced on Google+ that they have added the distance-measuring feature to the new version of Google Maps. The feature allows you to draw points on Google Maps to see how far in distance (feet/miles/etc) it is from one point to the next. This feature was available on the old version of Google […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study]
• Get To Know: FOX Head Of Corporate Marketing Dan Robbins
• Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight
• Preparing For A Post-Banner World: What To Expect From Next Gen Ad Standards
• Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter
• How To Achieve Better Conversion Rates for Your Third Party Web Applications
• VIDEO + SLIDESHOW: Marketing In The Age Of The Internet Of Things
• Data-Powered Message Strategies That Drive Better Customer Experiences
• Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014
• Pinterest Updates Follow Button To Preview Brands’ Latest Pins

Search News From Around The Web:

Industry

• European Companies See Opportunity in the ‘Right to Be Forgotten’, New York Times
• Online Advertising Company Yodle Files IPO, Wall Street Journal

Local & Maps

• Forget the Shortest Route Across a City; New Algorithm Finds the Most Beautiful, MIT Technology Review

Link Building

• Why It Is Always Easy to Earn Links for Any Website, SEO Theory

Searching

• Updated Translation Card for Google Search, Google Operating System
• Wednesday Search Research Challenge (July 9, 2014): Where’s the statue now?, SearchReSearch

SEO

• 11 Data Mashups To Improve Your Marketing, Raven Blog
• 3 Myths About Duplicate Content, KISS Metrics
• Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings, Moz
• Author Photos are Gone: Does Google Authorship Still Have Value?, Moz
• Google Rewrites Quality Rating Guide – What SEOs Need to Know, The SEM Post
• How To Know If Google Algorithms Hurt Me Or A Technical Issue On My Site?, Search Engine Roundtable
• SERPS Vacancy for the Phrase: “SEO”, Majestic SEO Blog
• The Business Cost of Google Penalties and Recovery Strategies, prosperitymedia.com.au
• Watching Successful Google Penalty Removal In Analytics, Search Engine Roundtable

SEM / Paid Search

• AdWords DIY – 4 Reasons to Hire a PPC Professional, PPC Hero
• Announcing v201406 of the AdWords API, Google Ads Developer Blog
• How to Bulk Upload Household Income Targeting, 3Q Digital
• PPC 101 Tips: 3 Musts of Catchy Paid Search Ad Copy, BruceClay.com

Search Marketing

• A Conversation About Bing’s New Bid Modifiers With Melissa Mackey, Certified Knowledge
• Can’t Rank? Get Results With 5 Alternatives to SEO, vocus.com
• Why Link Google AdWords And Analytics?, koozai.com