SearchCap: Crawl budget, content development & shopping ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The ultimate guide to bot herding and spider wrangling — Part Two
  May 2, 2018 by Stephan Spencer

  Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.

• Searcher intent: The secret ingredient behind successful content development
  May 2, 2018 by Dave Davies

  Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

• [Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
  May 2, 2018 by Ginny Marvin

  Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook unveils new analytics features, including a tool to track the omnichannel journey
• Searcher intent: The secret ingredient behind successful content development
• Look Ma, no keywords! Phrase-free AdWords campaigns are here
• How to use good ol’ PPC to support fun and creative branded content
• Let’s face it — clickbait works. Here’s how to use it to your advantage
• Intent-based keyword research: Let Google be your guide
• Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
• How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
• Here’s why Radius and Leadspace decided to combine
• MetaX launches a blockchain-based whitelist of websites
• How to seamlessly augment the retail experience
• Identity is having its moment, but most martech isn’t ready

Search News From Around The Web:

• EU Privacy Rules May Give Google More Power, Bloomberg
• Google Rankings & Ugly or Difficult to Use Sites, The SEM Post
• How to Get Your Website Listed Multiple Times on Google, cognitiveseo.com
• Introducing Google Maps Platform, Google Maps Platform
• Investing in startups and the future of the Google Assistant, Google Blog
• Why Non-Mobile Friendly Sites Are Moving To Google’s Mobile First Indexing, Search Engine Roundtable