SearchCap: eBay’s Google Problems, Bing Ads Targeting & Yahoo’s Search Share Drops
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Share Falls Below 10 Percent For “All-Time Low” We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the […]
Barry Schwartz on July 18, 2014 at 4:01 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yahoo Search Share Falls Below 10 Percent For “All-Time Low”
We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been anticipating: Yahoo’s share has now fallen below 10 percent. […] - Google iOS App Easter Egg: Flick The Letters In The Google Logo
There is a new Google Easter Egg, this one can be seen in the iOS Google Search App. Open the app and you’ll be able to flick and drag off the letters from the Google logo anywhere on the screen. Then you can tilt the screen right and left and the letters will float and […] - Bing Ads Refines Local Targeting Features
Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and […] - 3 Mindset Shifts: Get More SEO Out Of Your Content Marketing
Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes. Content-based SEO creates a compelling blend of authentic content and search engine eye-candy, but it also necessitates mastering both worlds (content marketing and SEO) instead of trying to rely on just one. And Google […] - Search In Pics: GoogleBot Glass, Moz Toys & German Flag Tablecloths At Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GoogleBot’s Glass: Source: Google+ Many Stuffed Moz Roger: Source: Twitter German Flag Tablecloths At Google: Source: […] - Find Cat Pictures Quicker: Imgur Rolls Out A New Look With Advanced Image Search
The wildly popular image host, Imgur, has new duds and some powerful search tools that can help users identify viral images quicker than ever. Thanks to new image tagging, advanced search, Imgur may become a platform in which users frequent first, rather than find via a social posting. The first thing to notice to the […] - Do Your Own 5-Minute SEO Audit
If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don’t worry if this takes you 10 […] - Google Launches A New Google Alerts Interface
Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and important for managing your online reputation, following companies and topics you are interested and the […] - Google Honors Nelson Mandela With Doodle On His 96th Birthday
Google is remembering and honoring the late Nelson Mandela, who passed away on December 5, 2013. His birthday is today, the first birthday after his death, and to honor Nelson Mandela, Google has a special Google Doodle. The Doodle is a video showcasing some of what he believed in and contributed to the world. Here […] - Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue
Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in paid search, something […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style
- The Fundamental Checklist For Website Navigation Design & Architecture – Part 1
- Triggit Expands Dynamic Retargeting Beyond Facebook To Native Ads Across The Web
- Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership
- WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People
- Twitter Acquires CardSpring To Help Build “In-The-Moment Commerce”
Search News From Around The Web:
Industry
- China web giant Baidu launches search engine in Brazil, techinasia.com
Local & Maps
- Local Keyword Research in 2014 and Beyond, Search Engine People Blog
Link Building
- 4 Fast Ideas to Get .edu Links, blog.intrapromote.com
Searching
- New Search Engine Unmasks The Hackers, TechCrunch
SEO
- Beyond Authorship: 5 Reasons Why Search Benefits from Content Attribution, Rank Ranger
- Debate: Part One – Are the lines between SEO and content marketing too blurred?, Vertical Leap
- Managing robots.txt changes with DeepCrawl and Webmaster Tools: an action plan, blog.deepcrawl.co.uk
- Schema.org/SPAM – Google Should Get Rid of All of It, Local SEO Guide
SEM / Paid Search
- A Guide to AdWords Bid Adjustments, PPC Hero
- Generating the Snippet Status Report with Ad Exchange Buyer REST API, Google Ads Developer Blog
Search Marketing
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