SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC

Barry Schwartz on
  • Categories: Channel: Industry, SearchCap
  • Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

    From Search Engine Land:

    • Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet
      Dec 21, 2017 by Michelle Robbins

      Longtime Google executive will transition to role of technical advisor.

    • 6 ways ad agencies can thrive in an AI-first world
      Dec 22, 2017 by Frederick Vallaeys

      Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

    • Measure the impact of digital marketing on in-store sales
      Dec 22, 2017 by Digital Marketing Depot

      With more than half of internet use now occurring on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the […]

    • The enterprise business of SEO: Communicating to the C-suite
      Dec 22, 2017 by Jim Yu

      Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.

    • Search in Pics: Google’s Velociraptor, playroom & frosty lawn
      Dec 22, 2017 by Barry Schwartz

      In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Did you know Google has a child-like playroom?: Source: Twitter Google also has a Velociraptor: Source: […]

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    Search News From Around The Web:

    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.