SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google’s Local Algorithm & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Amy Gesenhues on January 9, 2015 at 4:11 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google
Relying on recently released StatCounter data we previously reported Yahoo search gains in the wake of the Firefox “default search” deal announced earlier this year. However a subsequent analysis by RKG’s Mark Ballard argues that many Firefox 34 users are switching back to Google as their default search engine. Ballard looked at paid clicks from […] - Everything You Need To Know About Google’s Local Algorithm, Pigeon
Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014. - Search In Pics: SCU Basketball At Google, Android Professor & Framed Panda
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Facebook’s Mark Zuckerberg Will Hold Public Q&A In Colombia Next Week
- Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever
- Google Making Moves Into US Auto Insurance
- Internet Explorer Overtakes Google Chrome After Mysterious Usage Spike
- Google Narrows Facebook’s Social Login Lead In Janrain’s Q4 Report
- Debunking The Myths Of B2B Display Advertising
- 9 Ways To Use Urgency Psychology To Improve Conversions
- Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars
- Nike To Create 100,000 Personalized Videos For Nike+ Users
Search News From Around The Web:
Industry
- After Wild 2014, What’s Next For Yahoo?, adexchanger.com
Link Building
- Case In Your Disavow File Does Not Matter Says Google, Search Engine Roundtable
- Historic Index Update, Majestic Blog
Local & Maps
- HEAT keeps homes warm and saves energy with Google Maps, googleforwork.blogspot.com
Search Marketing
- 9 Google Analytics Tips to Improve Your Marketing, www.socialmediaexaminer.com
- Video: Google Penguin Vacation, Google News Factors, AdSense Goals & France Terror Attacks, Search Engine Roundtable
Searching
SEM / Paid Search
- Google AdWords Bid Simulator Keyword Report Didn’t Work Across Accounts, Search Engine Roundtable
- Nurture Leads & Gain Repeat Customers With PPC, PPC Hero
- Tips for a Smooth Transition to Content API for Shopping v2, Google Ads Developer Blog
SEO
- 27-Point Checklist: How to Write for Google, www.seocopywriting.com
- A 2-Minute Recap of 2014: Most Important SEO Updates, www.impactbnd.com
- Drive Social, Spike Traffic: #SocialMedia’s Effect on #SEO, BruceClay.com
- How to Provide Unique Value in Your Content – Whiteboard Friday, Moz
- Mobile SEO Guide: 8 Steps to Better Visibility Across Devices, blog.zogdigital.com
- SEO: Impact of Words, Fields in a CMS, www.practicalecommerce.com
- Six SEO Tips You Can Discover From Every SERP, www.searchenginejournal.com
- The Wizard of Moz Talks SEO and Shares Tips for 2015, contentmarketinginstitute.com
- You’re Wrong, Here are 4 Reasons Why Social Media Impacts SEO, www.marketingtechblog.com
Strategy
- I’m So Trendy. You Already Know: Using Google Trends on YouTube, www.searchinfluence.com
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