SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google City Searches Now Include Hotel Booking Info In Knowledge Graph Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for […]
Amy Gesenhues on March 2, 2015 at 5:10 pm | Reading time: 3 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google City Searches Now Include Hotel Booking Info In Knowledge Graph
Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for hotels in the relevant city. - 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015. - Make Your Blog A Local Destination & Win At Local Search
Wondering what to do on your blog to help your Local SEO efforts? Columnist Greg Gifford lays out a game plan for local blogging success. - MarTech: Answering The Important Questions About Marketing Management, Operations & Technologies
There’s a lot of marketing technology out there. But it’s up to marketers and their organizations to evaluate, implement and ultimately derive value from all that code. - Yahoo’s Search Share Drops For First Time Since Firefox Deal Began
Yahoo couldn’t maintain gains from previous months and small “switchback” losses to Google likely to erode share more in the coming months.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Enables Embedding Twitter Video On Websites
- WAT-AAH Teams With Partnership For A Healthier America For Online Art Auction
- What Every Marketer Needs To Know About Digital Rights Management
- Pandora Captures Mobile Attention Crown From Facebook In January
- Strategy Before Code: A Process For Valuable Analytics
- Google+ Circles Bradley Horowitz As New Leader Of Photos & Streams Products
- MarTech: Answering The Important Questions About Marketing Management, Operations & Technologies
Search News From Around The Web:
Industry
- Bing Director’s Secrets from the New World of Search, Forbes
- Google Probe No Fix for Yandex Search Decline in Russia, Bloomberg
- Thank You For The Last 20 Years, Yahoo
Link Building
- The Ultimate Guide to Google Webmaster Tools, linkresearchtools.com
Local & Maps
- Mastering Serving the User as Centroid to Reach Local Searchers, Moz
- You Too Can Succeed With These 5 Outstanding Local SEO Campaigns, www.searchenginepeople.com
Searching
- Google wants to rank websites based on facts not links, New Scientist
- Through the Google lens: Search trends February 20-26, Official Google Blog
- Google Search Testing Roboto Font For Snippets, Search Engine Roundtable
- Search Trends by State: Top Trending Searches in All 50 States, www.wordstream.com
SEM / Paid Search
- 8 Retargeting List Uses For Campaign Success, www.clixmarketing.com
- Event Announcement: Join us at the Bing Ads Search Day Event in Sweden on March 12th, Bing Ads
- Google AdSense Sends Publishers Policy Breach Notice Over PII, www.seroundtable.com
- Google Launches New Gaming Analytics and Native Ads Tools, thenextweb.com
- Is it the end of PPC accounts as we know them?, State of Digital
- Kitchen Sink Remarketing, 3qdigital.com
- Save Time On PPC Management – A Look At Reporting, www.ppchero.com
- Year-Over-Year Performance is Rarely “Apples-to-Apples”, PPC Hero
SEO
- Content and SEO Beyond Marketing, www.toprankblog.com
- Google Updates Binary Malware Or Unwanted Software Webmaster Tools Help Page, Search Engine Roundtable
- Google: When Moving A Site, Do It All At Once Because We Expedite Crawling, Search Engine Roundtable
- Penguin, SEO & the Apocalypse, www.portent.com
- SEO Security, Threat Intelligence, and Competition, John Andrews
Strategy
- Customizing Your SEO Strategy For Specific Niches, www.searchenginejournal.com
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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