SearchCap: Google AdWords Conversion Optimization & Bulk Edits, Bing Maps Imagery Update & Google’s Mobile Revenues Hit $8B

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images

  Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]

• Live @ SMX East: How To Secure Your Site For Google’s HTTPS Algorithm

  Google wants everyone to secure their websites, to make the browsing experience on the web safer for everyone. Google has even gone so far as to say that sites that implement HTTPS — adding an SSL 2048-bit key certificate on your site — will give it a minor ranking boost. What’s not to like about […]

• Google’s 2013 Mobile Search Revs Were Roughly $8 Billion

  How much money is Google making in mobile search? There have been various analyst estimates for some time. However now we can do the calculation with greater accuracy. Last week the IAB released an updated report on global mobile advertising revenue. The trade association said that worldwide mobile ad revenues were $19.3 billion, representing 92 […]

• 3 Simple Ways Email Can Drive SEO Results

  While emails can’t directly impact search engine rankings, smart marketers can use email campaigns to further their SEO initiatives.

• Google AdWords Launches New Bulk Editing Tools

  Google announced on Google+ that they are rolling out a new bulk editing feature within the AdWords console. The new tool enables you to update your settings across your campaigns in a more efficient manner. The features in this tool include: Filter for campaigns targeting a specific location Update multiple campaigns with a new targeted […]

• Search & ROI: Make The Most Of This Evolving Relationship

  Paid search has made it easier than ever to demonstrate the value of advertising, allowing us to rethink our methods for measuring ROI.

• New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions

  Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion actions. For example, if you’re tracking catalog downloads and […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Mobile Is Rising Star Of The E-Commerce Show
• The Most Successful Businesses Will Be Customer Obsessed Says Forrester’s Sheryl Pattek
• Vine Adds Ability To Share Clips From Camera Roll, Plus Other Video Editing Improvements
• ‘Water Critic’ Arthur Tweedie Hams It Up On Social Media With Expert Water Advice
• Diving Into The ALS #IceBucketChallenge — Viral Success For A Cause
• Snapchat Is Planning A Move Into News, Advertising
• Google Rolls Out App Promotion Ads On Search And YouTube
• The Seasonality Of Mobile Device Usage: Warmer Weather Tempers Tech
• Get To Know: HomeAdvisor Senior Vice President Of Marketing Allison Lowrie
• Pre-Holiday Email Frequency: Too Much Or Too Little?
• Survey Of 500+ Publishers Reveals How They Want To Be Pitched
• Study: Mobile Emails Resulting In More Orders, But Revenue Not Climbing Nearly As Fast
• Your Twitter Feed Now Officially Includes More Than Tweets From People You Follow

Search News From Around The Web:

Industry

• Look, no hands! Test driving a Google car, Reuters
• The real winners of SSL as an SEO ranking signal, Forecheck

Local & Maps

• Explore the geysers and waterfalls of Iceland on Google Maps, Google LatLong
• Google Local Search Puts the K in Kwality, Michael Cottam
• Google My Business Now Allows Deleted Plus Pages to Be Recovered, Mike Blumenthal

Link Building

• Announcing the All-New Beginner’s Guide to Link Building, Moz
• Has Google Created A Platform For Negative SEO Extortion?, Webpresence

Searching

• Eight Wrong Google Predictions, time.com

SEO

• Semantic SEO or Semantic Search?, SEO By The Sea
• 3 Quick Evergreen SEO Tips to Help You Rank, SEMrush Blog
• Algorithm Inception: Inside The Rich Snippets Algorithm, blindfiveyearold.com
• Bing Malware Warnings Too Aggressive?, Search Engine Roundtable
• Google Says Not To Worry About Duplicate Content With Mobile Sites, Search Engine Roundtable
• The Panda Diversity Complex, MikeKansa.com

SEM / Paid Search

• Announcing v201408 of the DFP API, Google Ads Developer Blog
• Gain Insights to Manage Ad Revenue in Your Apps: Create and Schedule Custom Reports in Microsoft pubCenter, Bing Ads Blog
• Preparing Your Holiday PPC Campaigns, BruceClay.com
• What Merchants Should Know about Bing Ads Update, ecommercebytes.com

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.