SearchCap: Google algorithm update, SEO business & PPC updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Is a big Google search update happening? Chatter thinks so.
  Sep 2, 2016 by Barry Schwartz

  The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.

• Is SEO right for your business?
  Sep 2, 2016 by Marcus Miller

  Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.

• How you can better communicate PPC industry updates to clients
  Sep 2, 2016 by Matt Umbro

  PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.

• Search in Pics: John Krasinski at Google, Google sorbet & Bing Ads prize box
  Sep 2, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads prize box: Source: Twitter Google sorbet: Source: Instagram Google deck of cards: Source: Instagram […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Salesforce boosts its Wave Analytics Cloud with new applications
• Apple begins purge of neglected, broken apps, no more ASO with app names
• Google Analytics App now offers Google Now-like automated insights
• Why it’s time to re-evaluate your AdWords account structure
• Influencer marketing: You’re doing it all wrong
• Local citations are dead; long live local citations!
• How social is revealing a new world for the travel industry
• Looking beyond the holiday purchase: understanding customer lifetime value
• MarTech Today: Ibotta’s app-to-app affiliate program, predictive analytics platforms & Revuze’s AI-powered ‘brand health indicator’

Search News From Around The Web:

Local & Maps

• Google Local Testing 2-Packs for Local Search Results, thesempost.com
• Google My Business Adds Support To Add/Remove Owners & Managers, Search Engine Roundtable

Searching

• Google Testing Another New Desktop UI, thesempost.com

SEO

• 5 Possibilities Why Your Organic Traffic Recently Dropped, Search Engine People
• Friday Infographic: SEO Cheat Sheet for Website Relaunches, State of Digital

SEM / Paid Search

• 6 Possible Revenue Streams For Entrepreneurs in E-Commerce Business, semrush.com

Search Marketing

• Video: Google Web & Local Algorithm Updates, Real Time Index & AdWords Changes, Search Engine Roundtable
• Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday, Moz

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.