SearchCap: Google Back With Twitter, Apple & Google Deal To Expire & Google App Indexing Stats
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Barry Schwartz on February 5, 2015 at 5:00 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?
Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine? - The Future Of Search Is Productivity Across Platforms
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world. - Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
Lack of keyword attribution creates a “blind spot” for search marketers. - Google App Indexing Statistics & Errors Being Emailed To Webmasters
New Google Webmaster Tools email notifications drive app deep linking awareness in terms of errors and impression and click statistics. - Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done
Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location. - Report: Google Will Get Access To Twitter’s Firehose Again
The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier to find on the search giant.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Forget User Growth, Look At Twitter’s Record Earnings
- Yelp Achieves Profitability For First Time, Announces 72 Million Mobile Users
- Ray-Ban #Reflections App Takes Selfies To New Heights
- Instagram Video Now Loops In Your Stream
- A Fill-In-The Blank Content Strategy Document
- Use Google Analytics To Treat Your Account Holders Like Royalty
- Can Mobile Push Notifications Replace Marketing Emails?
- Twitter CEO Admits “We Suck At Dealing With Abuse & Trolls”
- Report: Twitter & Google Have Deal To Index Tweets Again
Search News From Around The Web:
Industry
- Bill Slawski on Google Direct Answers — #SMX Interview, BruceClay.com
- Matt Cutts Still Stays On Top Of The Search Industry & Google, Search Engine Roundtable
- The Bing Ads Forums Have a New Home with Microsoft Answers, Bing Ads Blog
- The Transparency of the Search Awards, State of Digital
Local & Maps
- Enhanced Reporting Now Available in Moz Local, Moz
- Google Now Outsourcing Local Packs to India, Local SEO Guide
- Google Street View Comes to Bangladesh, The Next Web
- Russia’s Yandex Now Has A Parking App, TechCrunch
Link Building
- Link Removals – Gathering & Cleaning The Data, David Naylor
Searching
- Bing Search for iPhone puts you in control, Bing Search Blog
- Searching For Mommy In Google Images Brings Up Topless Women, Search Engine Roundtable
- Some Patents Behind Microsoft’s Personal Assistant Cortana, SEO By The Sea
SEO
- 10 Ways to Boost Your SEO With Pinterest, Shimon Sandler
- 4 Ways SEO Copywriters Can Increase Their Income – Fast! – SuccessWorks, seocopywriting.com
- How Important is Social Media Engagement in Overall SEO?, SEMrush Blog
- How to Make the Most Out of an International SEO Campaign, Search Engine Watch
- How To Optimize YouTube Related Videos [#TubeTalk #58], reelseo.com
- HOW TO: Correctly Test to See if Starting SEO is a Worthwhile Investment for Your Business?, internetmarketingninjas.com
- Major Google Search Algorithm Changes On February 4th, Search Engine Roundtable
- WordPress robots.txt Example, Yoast
SEM / Paid Search
- Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist, RKG Blog
- Case Study: Turning a Client from Near Loss to Best Friend, PPC Hero
- Don’t Let Google Shopping Campaigns Trip You Up, PPC Hero
- From Simple Concatenation to an AdWords-Ready CSV Import File, SEMrush Blog
- Stay On Schedule with AdWords Management Calendar, Luna Metrics
- Why Bing Ads Will Eventually Overtake Google Adwords, The SEM Post
Search Marketing
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