SearchCap: Google Back With Twitter, Apple & Google Deal To Expire & Google App Indexing Stats

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?
  Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine?
• The Future Of Search Is Productivity Across Platforms
  Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
• Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
  Lack of keyword attribution creates a “blind spot” for search marketers.
• Google App Indexing Statistics & Errors Being Emailed To Webmasters
  New Google Webmaster Tools email notifications drive app deep linking awareness in terms of errors and impression and click statistics.
• Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done
  Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location.
• Report: Google Will Get Access To Twitter’s Firehose Again
  The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier to find on the search giant.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Forget User Growth, Look At Twitter’s Record Earnings
• Yelp Achieves Profitability For First Time, Announces 72 Million Mobile Users
• Ray-Ban #Reflections App Takes Selfies To New Heights
• Instagram Video Now Loops In Your Stream
• A Fill-In-The Blank Content Strategy Document
• Use Google Analytics To Treat Your Account Holders Like Royalty
• Can Mobile Push Notifications Replace Marketing Emails?
• Twitter CEO Admits “We Suck At Dealing With Abuse & Trolls”
• Report: Twitter & Google Have Deal To Index Tweets Again

Search News From Around The Web:

Industry

• Bill Slawski on Google Direct Answers — #SMX Interview, BruceClay.com
• Matt Cutts Still Stays On Top Of The Search Industry & Google, Search Engine Roundtable
• The Bing Ads Forums Have a New Home with Microsoft Answers, Bing Ads Blog
• The Transparency of the Search Awards, State of Digital

Local & Maps

• Enhanced Reporting Now Available in Moz Local, Moz
• Google Now Outsourcing Local Packs to India, Local SEO Guide
• Google Street View Comes to Bangladesh, The Next Web
• Russia’s Yandex Now Has A Parking App, TechCrunch

Link Building

• Link Removals – Gathering & Cleaning The Data, David Naylor

Searching

• Bing Search for iPhone puts you in control, Bing Search Blog
• Searching For Mommy In Google Images Brings Up Topless Women, Search Engine Roundtable
• Some Patents Behind Microsoft’s Personal Assistant Cortana, SEO By The Sea

SEO

• 10 Ways to Boost Your SEO With Pinterest, Shimon Sandler
• 4 Ways SEO Copywriters Can Increase Their Income – Fast! – SuccessWorks, seocopywriting.com
• How Important is Social Media Engagement in Overall SEO?, SEMrush Blog
• How to Make the Most Out of an International SEO Campaign, Search Engine Watch
• How To Optimize YouTube Related Videos [#TubeTalk #58], reelseo.com
• HOW TO: Correctly Test to See if Starting SEO is a Worthwhile Investment for Your Business?, internetmarketingninjas.com
• Major Google Search Algorithm Changes On February 4th, Search Engine Roundtable
• WordPress robots.txt Example, Yoast

SEM / Paid Search

• Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist, RKG Blog
• Case Study: Turning a Client from Near Loss to Best Friend, PPC Hero
• Don’t Let Google Shopping Campaigns Trip You Up, PPC Hero
• From Simple Concatenation to an AdWords-Ready CSV Import File, SEMrush Blog
• Stay On Schedule with AdWords Management Calendar, Luna Metrics
• Why Bing Ads Will Eventually Overtake Google Adwords, The SEM Post

Search Marketing

• Maximize ROI via Content Distribution Networks, Moz

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.