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SearchCap: Google+ closing down, Bing Ads Editor in-marketing audiences & Google My Business analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports in-market audiencesOct 8, 2018 by Ginny Marvin Manage in-market audience associations in bulk. Google to close Google+ after 7 years: A look back at the impact […]

Barry Schwartz on October 8, 2018 at 4:00 pm | Reading time: 3 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Bing Ads Editor now supports in-market audiences
Oct 8, 2018 by Ginny Marvin
Manage in-market audience associations in bulk.
Google to close Google+ after 7 years: A look back at the impact it once had on Google search
Oct 8, 2018 by Barry Schwartz
This should come as no surprise, Google is closing down Google+ over lack of use and security issues.
Guide to the top marketing automation platforms
Oct 8, 2018 by Digital Marketing Depot
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: […]
3 reasons why Google My Business search queries don’t match Search Console
Oct 8, 2018 by Joy Hawkins
If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here’s why you should be.

Google to shutter Google+ following undisclosed data exposure
Oct 8, 2018 by Greg Sterling
The final closure will happen in August 2019, but few marketers will suffer as a result.
Choosing an enterprise call analytics platform
Oct 8, 2018 by Digital Marketing Depot
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020. Call analytics play a vital role in establishing the relationship between online […]
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
Oct 5, 2018 by Barry Levine
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.