SearchCap: Google forecasting, SEO analytics & RFPs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s premium-level Ad Grants program no longer accepting applications
  Sep 1, 2016 by Ginny Marvin

  The Grantspro program offers non-profits up to $10,000 per month in search advertising grants.

• Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
  Sep 1, 2016 by Ginny Marvin

  A step-by-step look at getting more granular estimates from Keyword Planner.

• Fixing historical redirects using Wayback Machine APIs
  Sep 1, 2016 by Patrick Stox

  Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.

• The dust has settled on AdWords expanded text ads. What now?
  Sep 1, 2016 by Jason Puckett

  Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.

• How a Google Analytics change may be skewing your view of SEO’s value
  Sep 1, 2016 by Janet Driscoll Miller

  Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.

• SEO request for proposal (RFP) questions: what to expect
  Sep 1, 2016 by Clay Cazier

  For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.

• The Neverending Story book Google doodle marks 37th anniversary of children’s novel
  Sep 1, 2016 by Amy Gesenhues

  Designed by Sophie Diao, “The Neverending Story” doodle was inspired by artwork from the book’s original edition.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Periscope gets monetized: New Twitter functionality makes brands money
• AI-powered Revuze enters US market to help brands figure out what’s bothering customers
• How to achieve the ideal state of marketing
• Most exciting development for Weight Watchers’ top marketer? Oprah, of course!
• [PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation
• How to manage ad partners in regulated industries: Pharma (part 5 of 5)
• When you buy marketing software, know that you are buying into an ecosystem
• MarTech Today: Kontakt’s beacon evolution, WooCommerce adds AdRoll & more
• Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
• Everything you need to know about predictive marketing analytics platforms
• Ibotta launches ‘first app-to-app affiliate program’

Search News From Around The Web:

Industry

• Of Moz and the State of Industry, State of Digital

Local & Maps

• Google My Business Adds Maps View, joyannehawkins.com

Link Building

• How Linkless Mentions Can Help Your Search Efforts, BruceClay.com

Searching

• Organizing your Scholar library, Google Scholar Blog
• Google Testing Mobile Local Knowledge Panel on Desktop, thesempost.com
• Live-updating AMPs — launched, Accelerated Mobile Pages Project
• This Fashion Week, Google Gets a New Look, New York Times

SEO

• Google Spam Reports Are Reviewed Manually By Googlers, Not Machines, Search Engine Roundtable
• Using the Barnacle SEO Method to Prove Local Community Awareness, Moz
• Why every website needs Yoast SEO, Yoast

SEM / Paid Search

• 6 Organizational Tips For Today’s PPC Specialist, PPC Hero
• Support for account-level sitelinks in AdWords API, Google Ads Developer Blog

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.