SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Facebook starts testing ads in search results
  Dec 11, 2018 by Amy Gesenhues

  The test inventory will be available in Facebook and Marketplace search results.

• Google Lens goes live for search on iOS: We tested it out
  Dec 11, 2018 by Greg Sterling

  Now that Lens is no longer buried in Google Photos we’ll see more rapid adoption of visual search.

• How 3 SEO strategies built today’s eCommerce giants
  Dec 11, 2018 by Manish Dudharejia

  Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities.

• Human vs machine intelligence: how to win when ‘duplicate’ content is unique
  Dec 11, 2018 by Sponsored Content: OnCrawl

  As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook starts testing ads in search results
  Dec 11, 2018 by Amy Gesenhues

  The test inventory will be available in Facebook and Marketplace search results.

• What email marketers should know about Alexa’s latest feature
  Dec 11, 2018 by Greg Sterling

  If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.

• Hulu launches new private marketplace for its OTT ad inventory
  Dec 11, 2018 by Ginny Marvin

  The new programmatic marketplace will launch at the start of the new year.

• Product pages are the new packaging: Think beyond lower prices to win online
  Dec 11, 2018 by Andrew Waber

  Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales.

• Marketers say Time Well Spent movement isn’t influencing social media plans
  Dec 11, 2018 by Amy Gesenhues

  Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned.

• How to vaccinate your data from potential exposure
  Dec 11, 2018 by Adam Corey

  Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.

• Human vs machine intelligence: how to win when ‘duplicate’ content is unique
  Dec 11, 2018 by Sponsored Content: OnCrawl

  As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans […]

• LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
  Dec 10, 2018 by Barry Levine

  Maven can make recommendations for chatbots — from LivePerson or other platforms — to take over conversations, based on customer intent in a live text chat.

Search News From Around The Web:

• Alexa can now check your email, VentureBeat
• Reranking Content Based on Content from an Original Author, Go Fish Digital
• Evolving Keyword Research to Match Your Buyer’s Journey, Moz
• Google Says Moving Hosts Doesn’t Cause Ranking Declines, Search Engine Roundtable
• Google Search Console Performance Reports & Search Analytics Still One Day Off, Search Engine Roundtable
• Screaming Frog Log File Analyser Update – Version 3.0, Screaming Frog
• The Art and Science of Digital Disruption, Bing Ads Blog
• The New Content + SEO Workflow: Conductor Actions, Conductor
• US tech giants decry Australia’s ‘deeply flawed’ new anti-encryption law, TechCrunch
• Why doesn’t Google index my content properly?, Yoast