SearchCap: Google Local CTR, Yahoo Jumbo Ads & Local One Box

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google To Update Shopping Policy Center In February 2016
  Dec 4, 2015 by Ginny Marvin

  Most advertisers won’t be affected, but all should review to ensure compliance in the new year.

• New Google Home Services Ad Format Puts Lead Qualifiers Up Front
  Dec 4, 2015 by Ginny Marvin

  Home services professionals are no longer featured in the search results with the newest ad version.

• 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings
  Dec 4, 2015 by Aaron Slusky

  Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change.

• SEO So Simple A Child Can Do It: In 5 Easy Steps
  Dec 4, 2015 by Stephan Spencer

  How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it’s child’s play!

• Yahoo Is Testing Giant Brand Video Ads In Search Results
  Dec 4, 2015 by Ginny Marvin

  The ads autoplay shortly after the search results load, taking over most of the screen on desktop.

• Search In Pics: Google Panda Nativity Scene, Bearded Matt Cutts & Stolen Google Bike
  Dec 4, 2015 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. World’s Largest Android Marshmallow Mosaic: Leaf Plows In Mountain View, California: Source: Google+ Matt Cutts With […]

• The SEO Advent Calendar: 24 Tips For Local SEO Success
  Dec 4, 2015 by Marcus Miller

  Give your business the gift of local optimization this holiday season with columnist Marcus Miller’s Local SEO Advent Calendar!

• Google Posts That Local Results Are Influenced By Clicks, Then Deletes That
  Dec 4, 2015 by Barry Schwartz

  Does Google use click data for local rankings? A new post by a Googler said so, but it was then quickly edited to remove those details.

• Google Local One Box Details Removed From Web Search Listings
  Dec 4, 2015 by Barry Schwartz

  Was it a bug or a feature change? Google no longer shows local data in the main search results snippets.

• Understanding Social Media ROI
  Dec 3, 2015 by Digital Marketing Depot

  Social marketing teams and budgets have grown, and tools and channels have proliferated, increasing the importance of measuring the ROI of social media marketing for the majority of brands. It’s critical for any company that wishes to be strategically smart on social to know the impact of its social marketing activities. This handbook from Falcon […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Tweaks News Feed To Serve Only The Best Viral Stories
• Here’s Why Site Search Is Not Just A Smaller Google Search
• Are Paid & Organic Search Distinct Channels? Not So Fast.
• 5 Major Differences Between Google Map Maker & Google My Business Guidelines
• Marketing Land Quiz – December 4: Do You Know What Happened In Digital Marketing This Week?
• The Customer Experience Is Key For B2B Success
• What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
• MarTech Landscape: What Is Marketing Automation Software?
• Is The Next Marketing Technology Wave All About Better Creative?
• MarTech Today: Facebook Live Streaming, Google’s Mobile SERP & Free BeyondCore
• Why Twitter Trends Couldn’t Spell San Bernardino Correctly

Search News From Around The Web:

Link Building

• Real Time Penguin Changes & The Role of Links in the Algo, thesempost.com

SEO

• SEO Tactics For Product Pages, Vertical Leap
• The Future of Digital Marketing and SEO, Stone Temple

SEM / Paid Search

• PPC: When To Automate And When Not To Automate, thesempost.com

Search Marketing

• Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? – Whiteboard Friday, Moz
• Video: Google Penguin Delayed, Clicks For Local Rankings & Location Filter Gone, Search Engine Roundtable