SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Address & Google Local Push

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Launches Major Push To Get Local Businesses Online, Improve Data

  New site offers tools, content and solicits business owners to update information.

• Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More

  As we approach the April 21st date of the release of Google’s mobile-friendly algorithm, we uncover more SEO facts about what to expect around the algorithm.

• Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First

  For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy.

• Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools

  You can now communicate subdomain moves in Google Webmaster Tools Change of Address tool.

• Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech

  Join the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31. Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA edition of MarTech this year. Attend for: Keynote-level presentations and lively panel discussions that guide your selection of marketing […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• LiveRail To Power All In-App Ads On Facebook Audience Network, Including Video
• Facebook Launches New Video Embeds & Comment Syncing From Site To Page
• Messenger Business: Facebook Turns Messenger Into Customer Service & Commerce Channel
• Facebook Launches App Analytics At F8 Developers Conference
• B2B Marketing Automation Platforms 2015: New Market Intelligence Report
• Facebook Announces Messenger For Business, App Analytics, New Comment & Video Plugins
• TheFind Tells Partners New Focus Is All About Facebook Product Ads
• Report: Facebook Is Experimenting With Continuous Autoplay For Video
• After Cutting Its Teeth On iTunes & Amazon, GeoRiot Now Offers Link Solutions For All E-Commerce Companies
• 3 Paths To Involve Employees In Content Marketing
• Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019
• Why True Programmatic TV Isn’t Coming Just Yet
• Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech
• Report: Brandwatch Is Top Rated Social Monitoring Platform
• Highlights Of The FTC Staff Report On Google & Antitrust Issues
• Unruly Launches Custom Audiences To Improve Video Ad Targeting
• Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve Challenges

Search News From Around The Web:

Industry

• The FTC Report on Google’s Business Practices, Wall Street Journal
• A Year of DuckDuckGo, Tom Wood
• Mozilla Makes Yandex the Default Search Engine for Firefox in Turkey, Mozilla Press Center
• The Flickr Commons welcomes our 100th institution, Flickr Blog

Local & Maps

• Google Map & Local Pack Now Below The Fold In The Web Search Results, Search Engine Roundtable
• No Easy Answers to Ranking Well in Local Search, Local University
• Open Google Maps from your iOS app, Google Geo Developers Blog

Link Building

• 10 Outreach Tips For Building Quality Backlinks + Case Study, linkresearchtools.com
• How to Use Ahrefs Site Explorer to Spot Unnatural Links Quickly, Ahrefs Blog

Searching

• Search Challenge (3/25/15): Discovering unusual perspectives, SearchReSearch
• You can save images as favorites with new beta feature from Bing, winbeta.org

SEO

• 3 Technical SEO Fundamentals You Shouldn’t Neglect, www.verticalmeasures.com
• 8 Local SEO Tips For Small Business Owners in 2015, www.searchengineguide.com
• Five Ways Google Breaks Its Own SEO Rules, advancedwebranking.com
• How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results, SEO By The Sea
• More Google Algorithm & Search Result Changes: Possible Update Or Testing?, Search Engine Roundtable
• The Impact of IP Host Location on Your Site SEO, Builtvisible

SEM / Paid Search

• Bing Ads and You: Does your campaign need a lift?, Bing Ads
• Choosing A PPC Management Model, www.koozai.com
• How I Would Evaluate A PPC Agency’s Performance If I Were A Client, www.ppchero.com
• The 20 Most Expensive Bing Ads Keywords, www.marketingprofs.com
• The Top 15 PPC Experts to Follow on Twitter, www.wordstream.com

Search Marketing

• Use These 5 Free Competitive Advantages in SEM, 3qdigital.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.