SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Address & Google Local Push
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Launches Major Push To Get Local Businesses Online, Improve Data
New site offers tools, content and solicits business owners to update information.
- Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More
As we approach the April 21st date of the release of Google’s mobile-friendly algorithm, we uncover more SEO facts about what to expect around the algorithm.
- Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First
For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy.
- Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools
You can now communicate subdomain moves in Google Webmaster Tools Change of Address tool.
- Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech
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Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- LiveRail To Power All In-App Ads On Facebook Audience Network, Including Video
- Facebook Launches New Video Embeds & Comment Syncing From Site To Page
- Messenger Business: Facebook Turns Messenger Into Customer Service & Commerce Channel
- Facebook Launches App Analytics At F8 Developers Conference
- B2B Marketing Automation Platforms 2015: New Market Intelligence Report
- Facebook Announces Messenger For Business, App Analytics, New Comment & Video Plugins
- TheFind Tells Partners New Focus Is All About Facebook Product Ads
- Report: Facebook Is Experimenting With Continuous Autoplay For Video
- After Cutting Its Teeth On iTunes & Amazon, GeoRiot Now Offers Link Solutions For All E-Commerce Companies
- 3 Paths To Involve Employees In Content Marketing
- Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019
- Why True Programmatic TV Isn’t Coming Just Yet
- Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech
- Report: Brandwatch Is Top Rated Social Monitoring Platform
- Highlights Of The FTC Staff Report On Google & Antitrust Issues
- Unruly Launches Custom Audiences To Improve Video Ad Targeting
- Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve Challenges
Search News From Around The Web:
Industry
- The FTC Report on Google’s Business Practices, Wall Street Journal
- A Year of DuckDuckGo, Tom Wood
- Mozilla Makes Yandex the Default Search Engine for Firefox in Turkey, Mozilla Press Center
- The Flickr Commons welcomes our 100th institution, Flickr Blog
Local & Maps
- Google Map & Local Pack Now Below The Fold In The Web Search Results, Search Engine Roundtable
- No Easy Answers to Ranking Well in Local Search, Local University
- Open Google Maps from your iOS app, Google Geo Developers Blog
Link Building
- 10 Outreach Tips For Building Quality Backlinks + Case Study, linkresearchtools.com
- How to Use Ahrefs Site Explorer to Spot Unnatural Links Quickly, Ahrefs Blog
Searching
- Search Challenge (3/25/15): Discovering unusual perspectives, SearchReSearch
- You can save images as favorites with new beta feature from Bing, winbeta.org
SEO
- 3 Technical SEO Fundamentals You Shouldn’t Neglect, www.verticalmeasures.com
- 8 Local SEO Tips For Small Business Owners in 2015, www.searchengineguide.com
- Five Ways Google Breaks Its Own SEO Rules, advancedwebranking.com
- How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results, SEO By The Sea
- More Google Algorithm & Search Result Changes: Possible Update Or Testing?, Search Engine Roundtable
- The Impact of IP Host Location on Your Site SEO, Builtvisible
SEM / Paid Search
- Bing Ads and You: Does your campaign need a lift?, Bing Ads
- Choosing A PPC Management Model, www.koozai.com
- How I Would Evaluate A PPC Agency’s Performance If I Were A Client, www.ppchero.com
- The 20 Most Expensive Bing Ads Keywords, www.marketingprofs.com
- The Top 15 PPC Experts to Follow on Twitter, www.wordstream.com
Search Marketing
- Use These 5 Free Competitive Advantages in SEM, 3qdigital.com
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