SearchCap: Google news changes, video previews in search & Search Console data issue

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google auto-playing video previews in search results carousel on Android
  Aug 21, 2017 by Barry Schwartz

  Google is now showing six-second video previews in the search results delivered on Android devices.

• Wonky Google Search Console data attributed to a logging issue last week
  Aug 21, 2017 by Barry Schwartz

  Are you seeing funky data in the Google Search Console? Here is what may be happening.

• Google making renewed effort to help news publishers drive more subscriptions
  Aug 18, 2017 by Greg Sterling

  Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.

• Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event
  Aug 21, 2017 by Amy Gesenhues

  In addition to offering tips on how best to view and photograph today’s eclipse, the doodle leads to a search for “solar eclipse science.”

• How to improve your SEO with user-friendly interlinking
  Aug 21, 2017 by Kristopher Jones

  Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.

• Optimized store landing pages: An important part of local search strategy
  Aug 21, 2017 by Tony Edward

  How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Bridging data and action: How to create killer reports
• What teen fiction can teach you about writing ad copy
• Time: Marketers’ most precious resource & ways to maximize it
• How the Internet of Things changes everything
• Scott Brinker: How the martech landscape fits together
• It’s ‘dark matter’ that defines a great CX
• The holidays hinge on your marketing ecosystem

Search News From Around The Web:

Local & Maps

• Google Testing New Callouts For Travel In Business Listings, serptests.com
• 2017: A Year of Experimentation for Google Local Search, Street Fight

Searching

• The search power of a social network, SearchReSearch

SEO

• 15 Actionable Tips to Increase Your YouTube Traffic, Ignite Visibility
• A Complete Guide to the Google Search Console, Search Engine Journal
• Google Search Console Usage Poll, Search Engine Roundtable
• On-Page Boot Camp: What Is TF-IDF And How To Use It, SEM Rush
• Search Analytics in Google Search Console Delayed, Bill Hartzer
• SEO 101 – Mobilizing the Public Presentation, Portent
• SEO agency versus inhouse team: pros and cons, Vertical Leap

SEM / Paid Search

• Drive more volume with exact match close variants updates, Bing Ads Blog
• How To Get Started With Twitter Ads, PPC Hero