SearchCap: Google On Penguin & Panda, Authorship Lives & Apple Searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda 4.2 Is Still Rolling Out Oct 1, 2015 by Barry Schwartz Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still […]
Barry Schwartz on October 1, 2015 at 4:00 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Panda 4.2 Is Still Rolling Out
Oct 1, 2015 by Barry Schwartz
Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling out. - Google Confirms The Real Time Penguin Algorithm Is Coming Soon
Oct 1, 2015 by Barry Schwartz
The next Penguin refresh will be happening pretty soon and should be a real-time algorithm. - Google: Leave Your Authorship Markup On Your Page
Oct 1, 2015 by Barry Schwartz
Google may use authorship markup in the future, even after killing it off over a year ago. - Apple Devices Driving More Search Than Android In US — [comScore]
Oct 1, 2015 by Greg Sterling
This week at SMX East, I moderated a session called The New Search Landscape, which asked what the near term future of search will look like. It was a lively and interesting discussion. For a full overview of the session, read Casie Gillette’s recap. At the outset, comScore’s Eli Goodman presented some overview […] - A Super Fresh Google Index? Server Errors & Rankings Impacts
Oct 1, 2015 by Austin Blais
Whether it’s Caffeine or a separate Google update, server errors can negatively impact rankings more quickly now. Columnist Austin Blais explains. - Looking Ahead: The New Search Landscape
Oct 1, 2015 by Casie Gillette
What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East. - Google My Business Portal Gets A Facelift & Design Update
Oct 1, 2015 by Barry Schwartz
Google streamlines the Google My Business dashboard, making it easier for businesses to get the answers they need. - Nebo Agency, iProspect Score Multiple Wins At 2015 Landy Awards
Oct 1, 2015 by Matt McGee
Inaugural Search Engine Land event honors the best in search marketing, raises $25,000 for two charities. - Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
Oct 1, 2015 by Sponsored Content: aimClear
A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- How Do Your Calls Rate?
- 15 Digital Marketing Myths CMOs Need To Stop Believing
- Google’s Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry
- The Problem With Google Analytics E-Commerce Tracking
- So You Want To “Market On Reddit”
- How To Execute Account-Based Marketing At Scale
- Love, Not War: Microsoft & Google End Patent Suits
- Search Marketing’s Best Honored At Inaugural Landy Awards
- Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
- Pinterest CEO: Our Ads Are More Effective
- Apps Using Google’s New App Indexing API Will Receive A Ranking Boost
- Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen]
Search News From Around The Web:
Industry
- The worst things about working at Google, Business Insider
- At Last, You Can Now Add Users to Your Moz Pro Account!, Moz
Local & Maps
- Google Updates Maps for iPhone and Adds Watch Compatibility – How Well Does it Work?, Mike Blumenthal
Link Building
- Darling, We Need To Talk About Link Building (10 Ways To Commit SEO Suicide), blog.ahrefs.com
- Moneypenny – Our New Open-Source Tool for Creating and Cleaning Google Disavow Files, Distilled
SEO
- Can Social Media and SEO Work Together?, semrush.com
- SEO 202 Series: Map Your Keywords, Avoid Cannibalization [VIDEO], verticalmeasures.com
- SEO Tools: The Complete List (131 Tools Reviewed and Rated), backlinko.com
- Site Migration and Content Strategy, stateofdigital.com
SEM / Paid Search
- 5 Easy Ways to Stop Wasting Money on Your Google Adwords Campaigns, semrush.com
- 9 Budget Magic Tricks to Optimize PPC Accounts, thesempost.com
- Google’s Boom is Over, Certified Knowledge
- Naming Your Campaigns: The Unsung Hero of PPC, PPC Hero
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