SearchCap: Google Panda Slap Press Releases, Authorship Gone Again & North Korea Mapping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Authorship Goes Down Again, Twice In One Week
  Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results are showing the authorship rich […]
• Acquire New Skills & Find Inspiration – Attend the Search Engine Land Summit
  You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing addressing topics that will push your performance to the next level. June […]
• Did Google Panda 4.0 Go After Press Release Sites?
  Nine days ago when Google released Panda 4.0 – which aims to filter out “thin” content from top rankings – we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I looked at the top Press Release sites and […]
• Mobile Search Advertising and Call Analytics – Webcast on Tuesday
  On Tuesday, June 3rd, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile search advertising. Speakers Jeff Braislin and Tim Graber of Marchex will present “Increasing Mobile Performance Through Advanced Call Analytics.” Calls driven from mobile search advertising are on the rise with as […]
• 8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference
  Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing culture that is responsive, agile and drives business success Recruit and develop […]
• 4 Intangible Benefits Of Content You Shouldn’t Overlook
  The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate, we should remember that content has intangible benefits that should be part of any ROI discussion. The […]
• How Google Can Help Enhanced Campaigns Reach Their Potential
  It’s been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their […]
• Google Maps Now Has Driving Directions In North Korea
  North Korea Tech reports that Google Maps now has driving directions in North Korea. As the site reports, “North Korea has strict controls on internal movement, a scarcity of private car ownership and almost no internet users.” Despite all of that, Google Maps can give those who do have a car and internet access the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Adap.tv And FreeWeel Will Power ABC’s Programmatic Pilot
• Facebook Suffers Outage For Some: Your ‘Account Temporarily Unavailable’
• Nadella Interview: Bing To Stay, ‘Post-PC’ Now The Way
• Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential
• 8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference
• Android To Hit 80 Percent Market Share This Year — Report
• Google Publishes Less Than Stellar Workforce Diversity Stats, Admits “We’re Not Where We Want To Be”
• Rakuten Marketing Acquires Attribution Firm DC Storm
• Is It The Site, Or Is It The Analytics? Debugging Google Analytics
• How To Create Memorable Mobile Video Content: Tips From 3 Pros
• Toyota Puts Children’s Art In Motion With Dream Car Of The Day Campaign On Vine
• Is It Over? Nike, Samsung & Castrol Are Already Dominating World Cup-Related Social Video
• #AskChevron Is Trending On Twitter, But Chevron Isn’t Answering
• Samsung Shows How Devices And Data Will Give Birth To “Personal Health Optimization”

Search News From Around The Web:

Industry

• My Experience as a Vertical Measures Intern, Vertical Measures

Link Building

• 5 “Panda Proof” Internal Linking Strategies, internetmarketingninjas.com

SEO

• Why You Should Game Google (And Why You Shouldn’t), seattlesearchnetwork.org
• 5 SEO copywriting tips for B2B companies, seocopywriting.com
• An Inside Look at Rendering with Fetch as Google, BruceClay.com
• Does Social Media Improve SEO?, Renegade Search
• Starting at the Beginning, Again, ISOOSI Blog
• The Illustrated SEO Competitive Analysis Workflow, Moz

SEM / Paid Search

• Adwords Vs DoubleClick for Search, The Media Image Blog
• Do I or Don’t I? Reasons for Restructuring Your PPC Account, PPC Hero
• Finding New PPC Channels, ppcchat.co
• Guide to Google AdWords – Beginner Edition, PPC Hero
• Qualify and Report on Call Leads (without listening to each call), 3qdigital.com
• Quick and Dirty SEM Account Audit Basics, Search Engine People

Search Marketing

• Advanced Google AdWords: What’s New in the 3rd Edition, Certified Knowledge
• Google Instant for Keyword Research, Search Engine People
• The Profit-Driven Marketer: Setting a New Standard for Performance, Inside AdWords