SearchCap: Google Search Console beta live, PPC tips & SEO tasks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• New Google Search Console may be rolling out for everyone now
  Jan 22, 2018 by Barry Schwartz

  Go check your Google Search Console now. You probably have access to the long-awaited beta version.

• 15 PPC pro tips for writing text ads
  Jan 22, 2018 by Pauline Jakober

  Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.

• 3 SEO tasks to start 2018 off with a bang
  Jan 22, 2018 by Jeremy Knauff

  Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas.

• It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.
  Jan 22, 2018 by Digital Marketing Depot

  MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. Also included are profiles of 16 leading SEO […]

• Sergei Eisenstein Google doodle honors Soviet film director known as the ‘Father of Montage’
  Jan 22, 2018 by Amy Gesenhues

  Eisenstein’s technique of editing film to create fast-paced sequences made him a cinema legend.

• It’s 2018. Are your Google Shopping campaigns ready?
  Jan 22, 2018 by Sponsored Content: Sales&Orders

  What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• As world waits for iPhone X sales, Apple Services has become a Fortune 100 business
• How to launch a successful refer-a-friend program
• For Reduxio’s CMO, diversity is key to building a winning marketing organization
• Amazon Go Store now open in Seattle — How disruptive will it be?
• Don’t let your organization be a sitting duck: 10 reputation management tips for 2018
• Bond now offers self-service handwritten notes with variables
• It’s 2018. Are your Google Shopping campaigns ready?
• Aligning with sales: Stop saying and start doing in 2018
• Facebook will prioritize news from ‘trusted’ publishers while de-emphasizing news overall
• 3 AdWords features you’re probably underutilizing

Search News From Around The Web:

• Google Targeted Advertising, Part 1, SEO By The Sea
• AdWords Cross-Account Conversion Tracking, PPC Hero
• Announcing Support for Bing Hotel Ads, Koddi Blog
• Does Google Use Latent Semantic Indexing?, SEO By The Sea
• Google People Also Search For Sub Carousels, Search Engine Roundtable
• Great Content Is Unique Content: Here’s Why [VIDEO], Stone Temple
• How to set up a cornerstone content strategy with Yoast SEO?, Yoast
• The Authoritative Guide To Google’s Mobile Knowledge Panel, RankRanger
• Travel SEO | The Importance of SEO in the Travel Industry, Hallam Internet

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.