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SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search

Barry Schwartz on November 25, 2015 at 4:00 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

3 Google Patents You Need To Know About In 2016
Nov 25, 2015 by Pratik Dholakiya
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
How Trust & Unique Identification Impact Semantic Search
Nov 25, 2015 by Barbara Starr
Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results.
AdWords Shopping Ads Enhancements: A Roundup
Nov 25, 2015 by Frederick Vallaeys
Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them?
From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits
Nov 24, 2015 by Greg Sterling
Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Be Thankful for Unsung SEO Heroes, Leverable SEO
Google says it tried to preempt EU antitrust probe. That worked well, The Register
What Bruce, Duane & the BCI Gang Are Thankful For! #Thanksgiving, BruceClay.com

Local & Maps

Show Zoom Slider in Google Maps, Google Operating System
Google Offers More Details On New Google+ Local Pages, Search Engine Roundtable
Google Place Actions – A New Rich Snippet Markup Coming Soon?, Search Engine Roundtable

Searching

Travel Guide Snippets in Knowledge Graph Cards, Google Operating System
Will Google Start Reading Text in Images on the Web Soon?, SEO By The Sea
Google gobble: Thanksgiving trends on Search, Official Google Blog
Search Challenge (11/25/15): How can you search all the coasts?, SearchReSearch

SEO

RankBrain Unleashed, Moz
30+ Important Takeaways from Google’s Search Quality Rater’s Guidelines, Moz
Google’s Gary Illyes Does Not Actively Work On The Penguin Algorithm, Search Engine Roundtable
Keyword density in a post-Panda world, Yoast
When is the ‘Low’ And ‘Lowest’ Quality Rating Appropriate for a Website?, Hobo

SEM / Paid Search

5 Common AdWords PPC Mistakes, koozai.com
Creating Funnel Charts In Excel, PPC Hero
How to be top of mind at tax time, Bing Ads
How to Choose The Right AdWords Learning Course, semrush.com

Search Marketing

A Look at the Keyword Research Tool Universe in 2015, Rand’s Blog

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.