SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting Advertisers can now target ads by product categories suggested for their websites with DSA. Google Shows A Store’s Busy […]
Barry Schwartz on July 28, 2015 at 5:00 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google’s Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting
Advertisers can now target ads by product categories suggested for their websites with DSA. - Google Shows A Store’s Busy Times By Crowdsourcing Your Store Visits
Google now tells customers when not to go to a store based on long wait times. - Google Now Issues Hotel Price Drop Alerts — But Only For Googlers
Google Now is testing a feature to notify users when their hotel reservation price drops. Currently it is only an internal test for Googlers. - Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries
A more complete source of product details offers potential benefits for both retailers and manufacturers in Google Shopping. - Google Search Console Warnings Issued For Blocking JavaScript & CSS
Google sends mass notifications warning that blocking CSS or Javascript can result in suboptimal rankings. - Calculating SEO Impact To Get Things Done
Columnist Chris Liversidge reminds us that it getting buy-in from clients or the C-suite often depends on your ability demonstrate the value of your recommendations in terms of revenue. - New Google Shopping Feed Tools For Big And Small Retailers
The updates include a new feed type and a Google Sheets add-on. - The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America
In the third of his multi-part series on international search marketing, Bing’s Gabriel Kwakyi discusses the Latin American market. - Moz Releases Their 2015 Online Marketing Industry Survey
Moz surveys thousands of SEMs and publishes the 2015 industry data and stats. Google is one popular source of data for marketers. - Bing: The Drop In Organic Referrals Due To Bing’s Search Encryption Roll Out
Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search. - MarTech Europe Lowest Rates Expire Friday. Register Now!
Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Register today for alpha rates, the lowest offered. The agenda features 20+ TED-style presentations covering strategic, managerial and implementation challenges that our speakers and their organisations overcame. Here are just a few examples: Marketing To An Audience Of One: SAP discusses how it used marketing technology […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
- Why Google Sent You That Message About Blocking JavaScript & CSS
- Synthesio Partners With DataSift To Offer Facebook Topic Data
- Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You
- Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not Just Those Based In The EU
- A Simple Model To Determine When To Go Agency And When To Go In-House
- Developing A Data Road Map: How To Implement A First-Party Data Blueprint
- MarTech Europe Lowest Rates Expire Friday. Register Now!
- Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017
- Google+ Isn’t Dead, Will Continue As “Connection” Platform, Says Google
- Have Marketers Forgotten What It’s Like To Be Human?
Search News From Around The Web:
Industry
- Some Google salespeople get a salary cut, Business Insider
Link Building
- Good or Risky Link? Find out FAST!, linkresearchtools.com
- Should you still be paying for links?, Branded3
Searching
- Answer: Time zone eccentricities, SearchReSearch
- New Bing navigation bar seen with circular icons, winbeta.org
- Rest your thumbs: Ask Google to send your messages via WhatsApp, Viber and more, Inside Search
SEO
- Duplicate Content Is A Myth. Here Are 9 Cases That Prove It!, Ahrefs Blog
- Google: We Check To See If Your Mobile Site Vastly Different From Desktop, Search Engine Roundtable
- Report: Recent App Store Algorithm Change Points To Crackdown On “Keyword Stuffing”, TechCrunch
SEM / Paid Search
- Beginner Excel: 10 Must-Haves for PPC Newbies, PPC Hero
- Yahoo Testing Ratings Only Ads in Search Results, thesempost.com
Search Marketing
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