SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Posts added to local packs for some branded queries
  Aug 16, 2018 by Barry Schwartz
  Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.
• Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
  Aug 16, 2018 by Search Engine Land
  You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
• Google launches new expandable featured snippets with more information
  Aug 16, 2018 by Barry Schwartz
  The new featured snippets provide aggregated access to additional sources about a search query.
• The Google expanded text ad CTR lift that never was
  Aug 16, 2018 by Andy Taylor
  Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.
• Google’s political ad transparency report & library offers more accountability around election ads
  Aug 15, 2018 by Amy Gesenhues
  Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Fake social accounts: Another problem for marketers to monitor
  Aug 16, 2018 by Barry Levine
  For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.
• Quora advertisers can now optimize campaigns for conversions
  Aug 16, 2018 by Ginny Marvin
  Bidding is based on the advertiser’s designated cost per action as the system aims to deliver ads to users most likely to convert.
• 15 questions to ask yourself before publishing a new landing page
  Aug 16, 2018 by Jacob Baadsgaard
  Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.
• Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
  Aug 16, 2018 by Greg Sterling
  Awkward at launch, let’s hope they can make assistant “interoperability” better.
• Don’t miss proven & actionable tactics from Google and Bing
  Aug 15, 2018 by Marketing Land
  Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC.

Search News From Around The Web:

• Block your site’s search result pages, Yoast
• Google’s Location Data Blunder Will Only Sow More Distrust, DMNews
• How to Use REGEX Formulas in Google Sheets, Distilled
• Improve Your Review Requests With Personalization, GetFiveStars

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.