• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land

Events

Join us at SMX Advanced!

  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
Industry

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

Debra Mastaler on August 16, 2018 at 4:05 pm
  • More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Posts added to local packs for some branded queries
    Aug 16, 2018 by Barry Schwartz
    Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.
  • Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
    Aug 16, 2018 by Search Engine Land
    You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
  • Google launches new expandable featured snippets with more information
    Aug 16, 2018 by Barry Schwartz
    The new featured snippets provide aggregated access to additional sources about a search query.
  • The Google expanded text ad CTR lift that never was
    Aug 16, 2018 by Andy Taylor
    Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.
  • Google’s political ad transparency report & library offers more accountability around election ads
    Aug 15, 2018 by Amy Gesenhues
    Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Fake social accounts: Another problem for marketers to monitor
    Aug 16, 2018 by Barry Levine
    For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.
  • Quora advertisers can now optimize campaigns for conversions
    Aug 16, 2018 by Ginny Marvin
    Bidding is based on the advertiser’s designated cost per action as the system aims to deliver ads to users most likely to convert.
  • 15 questions to ask yourself before publishing a new landing page
    Aug 16, 2018 by Jacob Baadsgaard
    Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.
  • Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
    Aug 16, 2018 by Greg Sterling
    Awkward at launch, let’s hope they can make assistant “interoperability” better.
  • Don’t miss proven & actionable tactics from Google and Bing
    Aug 15, 2018 by Marketing Land
    Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC.

Search News From Around The Web:

  • Block your site’s search result pages, Yoast
  • Google’s Location Data Blunder Will Only Sow More Distrust, DMNews
  • How to Use REGEX Formulas in Google Sheets, Distilled
  • Improve Your Review Requests With Personalization, GetFiveStars

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Debra Mastaler
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Popular Stories

5 Keys For Creating Viral YouTube Titles
Report: 57% of traffic now from smartphones and tablets
Updated study: Links are still incredibly important for ranking in Google
Your guide to using Google Assistant and the Google search app on Android & iPhone

Related Topics

Channel: IndustrySearchCap

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research

Search Engine Land’s Guide To SEO

Search Engine Land’s Guide To SEO
Sign up for our daily newsletter.
Search Engine Land
Download the Search Engine Land app on iTunes Download the Search Engine Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.